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How to achieve high-impact personalization at scale with managed marketing services

IBM Big Data Hub

To help companies better deliver on their marketing vision and scale their marketing business processes, managed marketing services (MMS) offshore has become a fast growing trend. What are managed marketing services (MMS)? Traditionally, business processes tied to marketing are manual tasks completed in-house and onshore.

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Volvo retailer leaks sensitive files

Security Affairs

The Brazilian retail arm of car manufacturing giant Volvo leaked sensitive files, putting its clientele in the vast South American country in peril. Volvo’s retailer in Brazil, Dimas Volvo, leaked sensitive files through its website. website, belonging to an independent Volvo retailer in the Santa Catarina region of Brazil.

Retail 91
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New guidance on direct marketing

Data Protection Report

On 5 December 2022, the Information Commissioner’s office ( ICO ) published its new guidance on direct marketing (the Direct Marketing Guidance ). Back in 2020 the ICO published a Direct Marketing Code of Practice (the Code ) which is required under s. Use of Special Category Data for direct marketing.

Marketing 105
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AI in retail and the rise of the purpose-driven consumer

IBM Big Data Hub

That retail has experienced extreme disruption in recent years is beyond questioning. Even before Covid turned the world on its head, headlines about the so-called “retail apocalypse” were near-ubiquitous in the media. Retail isn’t just big, it’s huge — the National Retail Federation expects sales to grow by as much as 13.5%

Retail 80
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How to build a successful product development strategy

IBM Big Data Hub

To remain competitive in today’s relentlessly paced and ever-expanding marketplace, companies must think carefully about what products they’re developing and how they’re developing them, continuously iterating their processes to maintain a competitive edge. Why is a strong product development strategy important?

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How to activate multifactor authentication everywhere

Thales Cloud Protection & Licensing

How to activate multifactor authentication everywhere. Workstations are often shared between several workers (in call centers, shop floor, retail stores.). Many cloud authentication services available on the market offer only one mobile app as native authentication method. Thu, 01/20/2022 - 10:19.

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How to Secure Access for your Seasonal Workers

Thales Cloud Protection & Licensing

How to Secure Access for your Seasonal Workers. As the holiday season approaches, many retail, hospitality, logistics, and food manufacturing organizations hire seasonal workers to meet increasing demand. The Bureau of Labor Statistics reports a 7% job rise in the retail industry. Sarah Lefavrais | IAM Product Marketing Manager.

Access 71