Cybercrime Markets Sell Access to Hacked Sites, Databases

Data Breach Today

But a number of cybercrime markets sell such access, in some cases for as little as 50 cents

Access 197

Marketing Automation is a Quantifiable Cycle

Perficient Data & Analytics

Marketing Automation ( MA ) is the effort to better manage [online] marketing channels. Marketing Automation vs CRM. Measuring Marketing Automation. Scott Roose suggests ways that lead scoring helps sales and marketing teams.

Salesforce Security Alert: API Error Exposed Marketing Data

Data Breach Today

Marketing Firm Exposes 340 Million Records on US Consumers

Data Breach Today

2 Terabyte Database Includes Up To 150 Fields With US Consumers' Data A computer security researcher has discovered a vast marketing database containing 340 million records on U.S.

Marketing and the GDPR

IT Governance

The EU General Data Protection Regulation (GDPR) has big implications for marketing departments and how they can advertise products and services. Marketing personnel will be pleased that direct marketing comes under “legitimate interest”, one of the six lawful bases for processing.

Thousands of Breached Websites Turn Up On MagBo Black Market

Threatpost

Vulnerabilities Web Security black market breach British Airways MagBo magecart Underground market website breachThe research team said it has shared its findings with law enforcement and victims are being notified.

How GDPR impacts search marketing

Information Management Resources

Marketers in all areas of the world have been abuzz about GDPR’s impact and what they need to be doing about it. Digital marketing Compliance systems

Salesforce warns of API error that exposed Marketing data

Security Affairs

The US Cloud-based customer relationship management software giant Salesforce is warning marketing customers of a data leakage caused by an API error. The US cloud computing company Salesforce is warning marketing customers of a data leakage caused by an API error.

MarTech: 5 Disruptions Happening to Marketing

Perficient Data & Analytics

What trends do you think are disrupting marketing right now? He started by talking about all the hype going on with marketing technology. But overall, Scott thinks that marketing technology is achieving a lot and many good technologies have emerged that haven proven valuable.

Four Minutes on the Future of Marketing

John Battelle's Searchblog

The post Four Minutes on the Future of Marketing appeared first on John Battelle's Search Blog. He asked me about the future of marketing, in particular as it related to data and consumer behavior.

Database marketing is making a dramatic comeback

Information Management Resources

But each one is crucial for revenue and market growth. Database management Database Manager Digital marketingSingle customer view. Real-time insights. Customer engagement strategy. Buzzwords?

The Best Christmas Ads on Social Media of All Time; Get Festive!

Data Matters

Instagram Marketing Twitter YouTube content marketing hashtag marketing influencer marketing instagram marketing twitter marketing video marketing viral marketing youtube marketing

How data analytics will reshape marketing strategies in 2018

Information Management Resources

New technology and AI trends will evolve in ways that will help marketers better understand their businesses, consumers and competitors. Digital marketing Data management Big data

Excellent Content Marketing: Dear NSA…

John Battelle's Searchblog

The post Excellent Content Marketing: Dear NSA… appeared first on John Battelle's Search Blog. This short Slideshare deck , an extremely clever satire of the now infamous NSA slide deck , should be Slideshare’s marketing calling card. The post Excellent Content Marketing: Dear NSA… appeared first on John Battelle's Search Blog.

Darknet Markets: For Cybercriminals, Paranoia Reigns

Data Breach Today

Leading the latest edition of the ISMG Security Report: Inside the darknet marketplaces that serve cybercrime-as-a-service buyers and sellers. Also, why the healthcare sector remains so bad at detecting data breaches and blocking ransomware

Era of the eBay-Like Underground Markets Is Ending

Data Breach Today

Report: Cybercriminals Moving to Secure Chat Platforms, Conventional Forums The era of the underground marketplace may be ending as concerns over law enforcement infiltration rise, says threat intelligence company Digital Shadows.

It’s…A Marketing Barge?!

John Battelle's Searchblog

The post It’s…A Marketing Barge?! But today a local CBS station is reporting that the massive box is custom built for… marketing. The thing’s apparently one huge, mobile marketing stunt. The post It’s…A Marketing Barge?!

Content Marketing And the New Mainstream

John Battelle's Searchblog

The post Content Marketing And the New Mainstream appeared first on John Battelle's Search Blog. image ) On the eve of our third annual P&G Signal (a private event I’ve produced for P&G these past few years) comes this piece in HBR : The Content Marketing Revolution.

Group-IB: The Shadow Market Is Flooded with Cheap Mining Software

Security Affairs

The low entry barrier to the illegal mining market results in a situation where cryptocurrency is being mined by people without technical expertise or experience with fraudulent schemes.

Top 10 Northern Virginia SEO & Digital Marketing Firms

Interactive Information Management

From time to time we’ve taken account of the digital marketing and SEO landscape around us, here in Northern Virginia. Things change quickly on the Internet, and in the DMV digital business area - particularly for online marketing businesses competing for business, keeping up with Google, and educating local clients about all things digital. Diversity of clients is another indicator of knowledge and agility, dealing with many forms and types of digital marketing.

Salesforce.com Warns Marketing Customers of Data Leakage SNAFU

Threatpost

Cloud Security Privacy code error Consumer Privacy Data leakage marketing cloud rest apis SalesforcePotentially impacted customers include organizations like Aldo, Dunkin Donuts, GE, HauteLook, Nestle Waters, News Corp Australia and Sony.

How artificial intelligence is revolutionizing marketing

Information Management Resources

The ability of AI to automatically analyze data can enable marketers to deliver relevant and personalized content, and improve the customer experience at every digital touchpoint. Artificial intelligence Machine learning Customer data

Cloud market continues to grow at near 20 percent annually

Information Management Resources

The worldwide public cloud services market is expected to grow 17 percent in 2019 to total $206.2 billion, up from $175.8 billion in 2018, according to a new report from Gartner Inc. Cloud computing Cloud hosting Data strategy

Cloud 80

Top 7 CMS software benefits for digital marketing in 2018

OpenText Information Management

Digital marketing is proven to be the most effective channel for today’s marketers – and it can deliver far more bang for your buck. This is excellent news for large organizations but also a potential headache.

CMS 78

Worldwide Capture Software Market grows 11.3%

Document Imaging Report

the leading analyst firm covering the Capture Software market, reported that analysis of its annual Worldwide Market Survey showed that the Market for Capture Software experienced double-digit growth. . In 2017, the worldwide market grew by 11.3%

Beyond the hype, AI will spark a marketing renaissance

Information Management Resources

Artificial intelligence will scale existing data-driven marketing approaches and give modern CMOs the ability to personalize branded experiences in real time at scale. Artificial intelligence Machine learning Data management

Artificial Intelligence & the Security Market

Dark Reading

A glimpse into how two new products for intrusion detection and entity resolution are using AI to help humans do their jobs

How Dutch Police Took Over Hansa, a Top Dark Web Market

WIRED Threat Level

Dutch police detail for the first time how they secretly hijacked Hansa, Europe's most popular dark web market. Security

Will the latest marketing and consent guidance result in a financial shortfall for charities?

Data Protector

Consent for direct marketing must clearly relate to each of the different methods that charities plan to use. Specifically, much more light needs to fall on the opaque practices of marketing, data matching and tele-appending.

Online market for counterfeit goods in Russia has reached $1,5 billion

Security Affairs

Group-IB: The online market for counterfeit goods in Russia has reached $1,5 billion, while the number of phishing attacks has surpassed 1,200 daily. According to Group-IB, the online market for counterfeit goods in Russia has increased by 23% in a year and totaled more than $1.5 The post Online market for counterfeit goods in Russia has reached $1,5 billion appeared first on Security Affairs.

The cloud infrastructure as a service market is soaring

Information Management Resources

Worldwide, the IaaS market surged 29.5 percent in 2017. Cloud computing Infrastructure

Cloud 60

RPA market projected to grow by over 60% as firms look for new business efficiencies

Information Management Resources

Rising demand for business process automation through the use of artificial intelligence and software robots are expected to be a key trend for market growth. RPA Automation Artificial intelligence

Top 10 CEM software benefits for digital marketing in 2018

OpenText Information Management

In this blog, … The post Top 10 CEM software benefits for digital marketing in 2018 appeared first on OpenText Blogs. Customer Experience Management (CEM) has become a key point of differentiation in many industries today.

Friday Squid Blogging: Market Squid in Alaskan Waters

Schneier on Security

Rising sea temperatures is causing market squid to move north into Alaskan waters. As usual, you can also use this squid post to talk about the security stories in the news that I haven't covered. Read my blog posting guidelines here. squid

Adobe steps up AI-powered marketing to take on rivals

Information Management Resources

The software maker has been quietly undertaking a project to help corporate customers automate their marketing efforts, part of an accelerated push into artificial intelligence. Hardware and software Artificial intelligence Adobe

Salesforce buys Datorama as marketing battle with Adobe heats up

Information Management Resources

The firm provides cloud-based, artificial intelligence-powered marketing software for companies including PepsiCo, Ticketmaster, Unilever and Foursquare. Analytics Salesforce Adobe

Data scientists that produce data-driven products rule the market

Information Management Resources

These professionals are core to the success of software companies, and this role can quickly lead to leadership opportunities and top salary potential. Data Scientist Data science Machine learning Artificial intelligence

How to Unite B2B PR and Content Marketing for Powerful Results

OpenText Information Management

But what about two seemingly different teams, such as B2B PR and content marketing ? Recently there have been a variety of strong opinions circulating about PR and content marketing. Some believe that PR and content marketing are different strategies, and don’t mix well.

B2B 79

Veteran ECM Integrator Hopes to Revolutionize Market

Document Imaging Report

I know both ends of the market, having worked with an enterprise product in Documentum and run a small business myself.”. We will always release new features in tiers taking into account feedback we receive from the market.

ECM 52

Internet of Things market growing by 15 percent annually

Information Management Resources

By 2021, more than 55 percent of spending on IoT projects will be for software and services, says Carrie MacGillivray. Internet of things Mobile technology Data management

IoT 111

Dear Marketers Can We Please Use The Term “Big Content”

Attensa

Marketing always gets the good stuff. But then I found out that the content marketers were also using “Big Content” when I ran across this old post from MOZ Why Big Content Is Worth the Risk. But that was about content marketing. Not the marketing kind. The post Dear Marketers Can We Please Use The Term “Big Content” appeared first on Attensa Corporation.

The Chief Marketing Technology Officer (CMTO) and the Enterprise Architecture Perspective

Interactive Information Management

The Chief Marketing Technology Officer (CMTO) is recently an often-proposed role, that combines the interactive marketing savvy and experience of a Chief Marketing Officer (CMO) and the traditional information technology operations, management and investment knowledge of a CIO or CTO.

Cryptocurrency markets continue to be juicy targets for hackers

Information Management Resources

The South Korean exchange Coinmarketcap.com became the nation’s second venue in as many weeks to report a theft, triggering renewed fears about the safety of markets that trade and hold crypto assets. Cryptocurrencies Bitcoin Hacking