Salesforce Security Alert: API Error Exposed Marketing Data

Data Breach Today

How can agencies work better with marketers?

OpenText Information Management

He added that marketers are prioritizing … The post How can agencies work better with marketers? Customer Experience Management Enterprise Content Management agencies Creative Collaboration Hightail marketers

Cybercrime Markets Sell Access to Hacked Sites, Databases

Data Breach Today

But a number of cybercrime markets sell such access, in some cases for as little as 50 cents

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Marketing Firm Exposes 340 Million Records on US Consumers

Data Breach Today

2 Terabyte Database Includes Up To 150 Fields With US Consumers' Data A computer security researcher has discovered a vast marketing database containing 340 million records on U.S.

Feds Dismantle Dark Web Credentials Market

Threatpost

Government Privacy Web Security credentials market Dark Web DDoS-for-hire law enforcement operation power off takedown webstresser xDedicMeanwhile, authorities are aggressively going after former users of the Webstresser DDoS-for-hire service.

Marketing and the GDPR

IT Governance

The EU General Data Protection Regulation (GDPR) has big implications for marketing departments and how they can advertise products and services. Marketing personnel will be pleased that direct marketing comes under “legitimate interest”, one of the six lawful bases for processing.

How GDPR impacts search marketing

Information Management Resources

Marketers in all areas of the world have been abuzz about GDPR’s impact and what they need to be doing about it. Digital marketing Compliance systems

Go-To-Market Strategy in the Clouds

Perficient Data & Analytics

After more than four years as part of the management consulting team, I am now responsible for launching our go-to-market (GTM) strategy for our firm’s cloud services. determine whether to go into inner-city markets and how best to go about it.

PCI Offers Lower Fees in Developing Markets

Data Breach Today

Part of Effort to Spread Use of Global Standards for Transactions The PCI Security Standards Council is offering 40 percent lower fees for participating organizations in nations with lower-income economies. "We

Thousands of Breached Websites Turn Up On MagBo Black Market

Threatpost

Vulnerabilities Web Security black market breach British Airways MagBo magecart Underground market website breachThe research team said it has shared its findings with law enforcement and victims are being notified.

Four Minutes on the Future of Marketing

John Battelle's Searchblog

The post Four Minutes on the Future of Marketing appeared first on John Battelle's Search Blog. He asked me about the future of marketing, in particular as it related to data and consumer behavior.

Market volume of illegal online sales of alcohol exceeded 30 million USD in 2018 in Russia

Security Affairs

Security firm Group-IB has estimated that the market volume of illegal online sales of alcohol in Russia exceeded 30 million USD in 2018, i.e. almost 5.8 SecurityAffairs – illegal market, cybercrime).

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MarTech: 5 Disruptions Happening to Marketing

Perficient Data & Analytics

What trends do you think are disrupting marketing right now? He started by talking about all the hype going on with marketing technology. But overall, Scott thinks that marketing technology is achieving a lot and many good technologies have emerged that haven proven valuable.

Salesforce warns of API error that exposed Marketing data

Security Affairs

The US Cloud-based customer relationship management software giant Salesforce is warning marketing customers of a data leakage caused by an API error. The US cloud computing company Salesforce is warning marketing customers of a data leakage caused by an API error.

3 Brilliant Examples of Interactive Digital Marketing and Why They're Compliance Risks

Hanzo Learning Center

Compliance Hanzo Dynamic Archive Dynamic Relationships Marketing 2019 web archive RiskEvery department in an organization is a potential source of risk that compliance professionals need to understand, measure, and prepare for.

Database marketing is making a dramatic comeback

Information Management Resources

But each one is crucial for revenue and market growth. Database management Database Manager Digital marketingSingle customer view. Real-time insights. Customer engagement strategy. Buzzwords?

2019 IT Security Employment Outlook: The Hottest Skills and Markets

eSecurity Planet

With a need for 3 million IT security pros, cybersecurity remains a hot market. Here are the skills most in demand and the best places to find a job

Excellent Content Marketing: Dear NSA…

John Battelle's Searchblog

The post Excellent Content Marketing: Dear NSA… appeared first on John Battelle's Search Blog. This short Slideshare deck , an extremely clever satire of the now infamous NSA slide deck , should be Slideshare’s marketing calling card. The post Excellent Content Marketing: Dear NSA… appeared first on John Battelle's Search Blog.

Major market trends driving the manufacturing sector in 2019

OpenText Information Management

Recently, the organization outlined some of the market trends it saw affecting the industry this year. Manufacturing has seen some challenging times … The post Major market trends driving the manufacturing sector in 2019 appeared first on OpenText Blogs.

How data analytics will reshape marketing strategies in 2018

Information Management Resources

New technology and AI trends will evolve in ways that will help marketers better understand their businesses, consumers and competitors. Digital marketing Data management Big data

Darknet Markets: For Cybercriminals, Paranoia Reigns

Data Breach Today

Leading the latest edition of the ISMG Security Report: Inside the darknet marketplaces that serve cybercrime-as-a-service buyers and sellers. Also, why the healthcare sector remains so bad at detecting data breaches and blocking ransomware

Era of the eBay-Like Underground Markets Is Ending

Data Breach Today

Report: Cybercriminals Moving to Secure Chat Platforms, Conventional Forums The era of the underground marketplace may be ending as concerns over law enforcement infiltration rise, says threat intelligence company Digital Shadows.

It’s…A Marketing Barge?!

John Battelle's Searchblog

The post It’s…A Marketing Barge?! But today a local CBS station is reporting that the massive box is custom built for… marketing. The thing’s apparently one huge, mobile marketing stunt. The post It’s…A Marketing Barge?!

FRANCE: CNIL PUBLISHES GUIDANCE ON DATA SHARING FOR MARKETING PURPOSES

DLA Piper Privacy Matters

The French Data Supervisory Authority (the CNIL) released guidance on December 28th 2018 on the principles to be followed when an organization that collects personal data through online or hard copy forms, shares it with business partners or data brokers to send SMS or emails for marketing purposes. Uncategorized CNIL France GDPR marketingBy Denise Lebeau-Marianna and Tiphaine Caulier.

Content Marketing And the New Mainstream

John Battelle's Searchblog

The post Content Marketing And the New Mainstream appeared first on John Battelle's Search Blog. image ) On the eve of our third annual P&G Signal (a private event I’ve produced for P&G these past few years) comes this piece in HBR : The Content Marketing Revolution.

The Best Christmas Ads on Social Media of All Time; Get Festive!

Data Matters

Instagram Marketing Twitter YouTube content marketing hashtag marketing influencer marketing instagram marketing twitter marketing video marketing viral marketing youtube marketing

IG GURU gets help from Marketing Pro – Robin Thompson

IG Guru

The post IG GURU gets help from Marketing Pro – Robin Thompson appeared first on IG GURU.

Securities Markets at High Risk of Cyberattack

Dark Reading

A report by BAE Systems and SWIFT shows that financial market areas such as equities trading, bonds, and derivatives face more threats than banking, forex, and trade finance

Marketing The Moving Targets of Digital Transformations – An Interview with Dux Raymond Sy of AvePoint®

Information Governance Perspectives

Marketing the Moving Targets of Digital Transformations – An Interview with Dux Raymond Sy of AvePoint Tenth in a series of in-depth interviews with innovators and leaders in the fields of Risk, Compliance and Information Governance across the globe. Dux Raymond Sy is the Chief Marketing Officer of Avepoint® and has successfully driven business and digital […].

How artificial intelligence is revolutionizing marketing

Information Management Resources

The ability of AI to automatically analyze data can enable marketers to deliver relevant and personalized content, and improve the customer experience at every digital touchpoint. Artificial intelligence Machine learning Customer data

Top 7 CMS software benefits for digital marketing in 2018

OpenText Information Management

Digital marketing is proven to be the most effective channel for today’s marketers – and it can deliver far more bang for your buck. This is excellent news for large organizations but also a potential headache.

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Meet Our Digital Marketing & MicroStrategy Experts at NRF 2019

Perficient Data & Analytics

If you’re attending NRF 2019 , be sure to stop by the MicroStrategy booth (#1955) to meet with Perficient experts Jim Butz, MicroStrategy Practice General Manager, and Kevin Bauer, Digital Marketing Practice Director, as they showcase demos and retail expertise.

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Group-IB: The Shadow Market Is Flooded with Cheap Mining Software

Security Affairs

The low entry barrier to the illegal mining market results in a situation where cryptocurrency is being mined by people without technical expertise or experience with fraudulent schemes.

Top 10 Northern Virginia SEO & Digital Marketing Firms

Interactive Information Management

From time to time we’ve taken account of the digital marketing and SEO landscape around us, here in Northern Virginia. Things change quickly on the Internet, and in the DMV digital business area - particularly for online marketing businesses competing for business, keeping up with Google, and educating local clients about all things digital. Diversity of clients is another indicator of knowledge and agility, dealing with many forms and types of digital marketing.

Is Your Company Doing Market Research for Your Advertiser?

Adam Levin

Google Analytics, the biggest player in the market , offers real-time tracking of visitor behavior, locations, and demographics, and integrates seamlessly with Adwords–this, in turn, tracks users across the web once they’ve left your site.

20 top city markets for software, data and security pros

Information Management Resources

Charlotte, Raleigh, Austin and San Jose are the leaders in the top hiring markets for tech workers heading into 2019. Here's a look at what the top 20 markets pay, how many IT jobs have been created and expected job growth through 2023. Career moves Data Scientist Data security Hardware and software Career advancement Recruiting

Friday Squid Blogging: The Future of the Squid Market

Schneier on Security

It's growing. As usual, you can also use this squid post to talk about the security stories in the news that I haven't covered. Read my blog posting guidelines here. squid

Salesforce.com Warns Marketing Customers of Data Leakage SNAFU

Threatpost

Cloud Security Privacy code error Consumer Privacy Data leakage marketing cloud rest apis SalesforcePotentially impacted customers include organizations like Aldo, Dunkin Donuts, GE, HauteLook, Nestle Waters, News Corp Australia and Sony.

Will the latest marketing and consent guidance result in a financial shortfall for charities?

Data Protector

Consent for direct marketing must clearly relate to each of the different methods that charities plan to use. Specifically, much more light needs to fall on the opaque practices of marketing, data matching and tele-appending.

OpenText Media Management uses intelligence to improve the marketer’s life, one task at a time

OpenText Information Management

Marketers who use video grow revenue 49% faster than non-video users, according to Wordstream. But in today’s digital world, it’s not enough to simply use video – video must be easily searchable, discoverable, and embedded with video analytics to meet the needs of current day marketers.

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