A Marketer's Competition

Data Breach Today

In this episode of "Cybersecurity Unplugged," David Bruce of Broadcom discusses the competition and noise that marketers face today, why product builders and marketers should communicate about strategy, and how to describe your product in a way that lets customers know why it's important

Expanding Your Cybersecurity Marketing Process

Data Breach Today

discusses the need for systems and design thinking in cybersecurity marketing, how to tell your marketing story, and how systems and design thinking can lead to creative solutions In this episode of "Cybersecurity Unplugged," Prachee Kale - a pioneer of CyberEd.io's

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Actions Target Russian Govt. Botnet, Hydra Dark Market

Krebs on Security

Also this week, German authorities seized the server infrastructure for the Hydra Market, a bustling underground market for illegal narcotics, stolen data and money laundering that’s been operating since 2015. The U.S.

Why Darknet Markets Persist

Data Breach Today

Ease of Use and Few Alternatives Keep Bringing Users Back Empire is the latest darknet market to "exit scam," meaning administrators ran away with users' cryptocurrency, leaving the market to fail.

Your Guide to Using Conversational Marketing to Drive Demand Generation

What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.

OneTrust Lays Off 950 Due To 'Capital Markets Sentiment'

Data Breach Today

The Atlanta-based privacy and data governance vendor says the capital markets want to see a more balanced approach between growth and profitability

HHS HC3: Beware of Lapsus$, Email Marketing-Related Threats

Data Breach Today

Israeli Marketing Company Exposes Contacts Database

Data Breach Today

Data includes Names, Addresses, Email Addresses, Phone Numbers An Israeli marketing company left the authentication credentials for a database online, exposing more than 140 GB worth of names, email addresses and phone numbers.

Back to the Future: Notorious AlphaBay Market Reboots

Data Breach Today

Darknet Market Only Accepts Monero, Promotes Malware and Botnets, Bans Ransomware The notorious AlphaBay darknet marketplace appears to be getting rebooted by "DeSnake," who claims to have been the security administrator for the previous iteration, which law enforcement officials took down in 2017.

The Tape Storage market in 2022

IG Guru

The post The Tape Storage market in 2022 appeared first on IG GURU. Cyber Security Storage Enterprise Backup Tape Tape Backup Tape MarketCheck out the link here.

Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.

AgTech Market Data – forecasts and market sizes

Information Matters

AgTech Market Data The global AgTech market comprises a wide range of technologies, services, devices and software. Market sizes and forecasts for this sector vary significantly based on research methodologies Read more.

Darknet Markets Compete to Replace Joker's Stash

Data Breach Today

Researchers Identify 6 Underground Markets as Potential Successors Cybercriminal gangs operating darknet stolen payment card marketplaces are scrambling to attract customers from the now-closed Joker's Stash card market, according to the security firms Kela and Flashpoint

179 Arrested in Darknet Market Crackdown

Data Breach Today

Authorities Seize Virtual Currency, Drugs, Firearms An international coalition of police agencies made 179 arrests and seized virtual currency, cash and drugs based on intelligence gathered from earlier takedowns of the Wall Street and Alphabay darknet marketplaces

U.S. Treasury Department sanctions darkweb marketplace Hydra Market

Security Affairs

Treasury Department sanctioned the Hydra Market, the world’s largest and longest-running dark web marketplace. The seizure of the Hydra Market is the result of an international investigation conducted by the Central Office for Combating Cybercrime (ZIT) in partnership with U.S.

Data-Driven Marketing 101

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics.

Led by Hydra, Darknet Markets Logged Record Revenue

Data Breach Today

Global Cybercrime Market Revenue Surged to $1.7 Billion in 2020, Chainalysis Reports Darknet markets just had their best year ever, led by Hydra, which accounted for 75% of the $1.7 billion in 2020 revenue such markets generated, Chainalysis reports.

Has Innovation Died in Marketing?

John Battelle's Searchblog

As we thought through the implications of committing to a third-party platform for the launch of a crucial new service, and the challenges of convincing marketers that it will be worth supporting, I was reminded of a burst of writing I posted more than fifteen years ago.

Bye-Bye Bitcoins: Empire Darknet Market 'Exit Scams'

Data Breach Today

Darknet Market Is the Latest to See Administrators Steal Users' Cryptocurrency Message to anyone who placed or fulfilled an order via the world's largest darknet market, Empire, in recent weeks: Say bye-bye to your cryptocurrency.

How the Hydra Darknet Market Broke the $1 Billion Barrier

Data Breach Today

Research Report Describes Marketplace's Evolving Tactics The Hydra darknet marketplace, which initially focused on narcotics sales, now also offers stolen credit cards, SIM cards, VPN access and cryptocurrency laundering services, with annual sales exceeding $1 billion, according to a new research report, which explains the market's tactics.

Best Practices for Marketing Database Cleanse

Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. Download the eBook to get the most out of your database cleanse and find an appropriate vendor for your B2B marketing objectives.

Uncertain Markets May Drive Cybersecurity Consolidation

Data Breach Today

stock markets suffering their worst day since 1987 on Monday, most technology firms took a hit as Wall Street continues to be rattled by the COVID-19 crisis. Experts predict this will drive fresh waves of consolidation and M&A in the cybersecurity market, as well as growth in hot areas

Germany police shut down Hydra Market dark web marketplace

Security Affairs

Germany’s Federal Criminal Police Office shut down Hydra Market, the Russian-language darknet marketplace specialized in drug dealing. Hydra was a top Russian Darknet market famous among Russian speaking users that have been active since 2015.

Rushed to Market: DearCry Ransomware Targeting Exchange Bug

Data Breach Today

Analysis: Are Darknet Markets Here to Stay?

Data Breach Today

The latest edition of the ISMG Security Report features an analysis on why criminals continue to use darknet markets, despite the risks. Also featured: Hackers target Virgin Mobile KSA; coping with COVID-19 stress

16 Go-to-Market Plays for Your Entire Sales Funnel

After gathering some of the best go-to-market plays from our own B2B sales and marketing pros, we've package them here for you. Try one of these 16 plays in your next salesflow or as inspiration for your next winning sales engagement strategy.

Shutdown of Russia's Hydra Market Disrupts a Crypto-Crime ATM

WIRED Threat Level

More than just a market for illegal drugs, the dark-web site allowed criminals to launder or cash out hundreds of millions in stolen cryptocurrencies.

600,000 Payment Cards Stolen From Swarmshop Darknet Market

Data Breach Today

Group-IB: Administrator, Seller and Buyer Data Also Stolen For the second time in two years, the contents of the darknet payment card marketplace Swarmshop have been removed and posted to a competing underground forum, Group-IB reports.

COVID-19 and Financial Markets: 'Unprecedented Times'

Data Breach Today

COVID-19: Modern society has never seen anything like it, and neither have financial markets. Venture capitalist Alberto Yépez analyzes the impact of the disease caused by the new coronavirus on public and private companies' valuations, as well as technology buyers and the threat environment

Feds Bust Up Dark Web Hub Wall Street Market

Krebs on Security

Federal investigators in the United States, Germany and the Netherlands announced today the arrest and charging of three German nationals and a Brazilian man as the alleged masterminds behind the Wall Street Market (WSM), one of the world’s largest dark web bazaars that allowed vendors to sell illegal drugs, counterfeit goods and malware. The now-defunct Wall Street Market (WSM). The seizure message that replaced the homepage of the Wall Street Market on on May 2.

The Ultimate Marketing Efficiency Checklist

Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have!

Joker’s Stash Carding Market to Call it Quits

Krebs on Security

Joker’s Stash , by some accounts the largest underground shop for selling stolen credit card and identity data, says it’s closing up shop effective mid-February 2021. The announcement came on the heels of a turbulent year for the major cybercrime store, and just weeks after U.S.

Darknet Markets Push Fake Coronavirus Vaccines, Test Kits

Data Breach Today

A New Study Shows Shady Markets Are Attempting to Capitalize on the Pandemic Researchers are seeing a spike in opportunism by fraudsters and cybercriminals seeking to profit from the COVID-19 crisis.

Identity Authentication Access Market Set to Hit $28.9B in 2021

Dark Reading

Market forecasts, drivers, and trends are explored With more staff working remotely, identity, authentication, and access (IAA) has never been more important.

Turbulent Cyber Insurance Market Sees Rising Prices and Sinking Coverage

Dark Reading

As insurers and brokers reckon with unexpected losses, they're charging more for policies and setting higher requirements

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. However, there’s no team better suited to lead that charge than the marketing department.

Investment Adviser's View of Cybersecurity Market

Data Breach Today

What does the 2019 market hold? Brad Topchick of Mooreland Partners on the Trends Driving 2019 Growth Broadcom acquired CA. AlienVault became AT&T Cybersecurity. These are just two of the deals that headlined in 2018. Brad Topchick, managing director of Mooreland Partners, shares insights

Cybercrime Black Markets: RDP Access Remains Cheap and Easy

Data Breach Today

A recent look at black market offerings by security firm Armor finds that the sale of stolen payment card data, RDP credentials, ransomware and DDoS services remains alive and well Also Hot: Payment Card Numbers, Identity Packets, DDoS Attacks, Shell Companies Cybercrime is surging, thanks in no small part due to the easy availability of inexpensive hacking tools and services.

The rise of millionaire zero-day exploit markets

Security Affairs

Researchers detailed the multi-millionaire market of zero-day exploits, a parallel economy that is fueling the threat landscape. The increased demand for exploits is fueling a millionaire market where these malicious codes are incredibly expensive.

Edge Computing Market Size and Forecasts

Information Matters

Edge Computing Market Size and Forecasts From: Allied Market Research URL: [link] Published: May 2019 Data: “The edge computing market size was valued at $ 1,734.8 The post Edge Computing Market Size and Forecasts appeared first on Information Matters.

The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.