INDUSTRY INSIGHTS YOUR PEERS ARE READING
Part of Effort to Spread Use of Global Standards for Transactions The PCI Security Standards Council is offering 40 percent lower fees for participating organizations in nations with lower-income economies. "We MORE
Digital marketers in the automotive industry need to take advantage of the uniqueness of the industry. Unlike other industries, it provides unique opportunities for automotive digital marketers. However, they are proof that those ad placements didn’t reach actual in-market consumers. MORE
As a marketer, you’re likely sitting on a pile of it. Marketing automation. Sales data (about as far away from your marketing data as possible, right?). You need this full picture to fully understand the story of what’s driving performance within your marketing efforts. MORE
After more than four years as part of the management consulting team, I am now responsible for launching our go-to-market (GTM) strategy for our firm’s cloud services. determine whether to go into inner-city markets and how best to go about it. MORE
Hacks Malware Web Security black market cyber criminals cybercrime Dark Web Data Privacy DDoS exploit kits Flashpoint ransomwareA report reveals data, services and toolkits available for cybercriminals are becoming more expensive and sophisticated. MORE
But a number of cybercrime markets sell such access, in some cases for as little as 50 cents MORE
What does the 2019 market hold? Brad Topchick of Mooreland Partners on the Trends Driving 2019 Growth Broadcom acquired CA. AlienVault became AT&T Cybersecurity. These are just two of the deals that headlined in 2018. Brad Topchick, managing director of Mooreland Partners, shares insights MORE
Government Privacy Web Security credentials market Dark Web DDoS-for-hire law enforcement operation power off takedown webstresser xDedicMeanwhile, authorities are aggressively going after former users of the Webstresser DDoS-for-hire service. MORE
A recent look at black market offerings by security firm Armor finds that the sale of stolen payment card data, RDP credentials, ransomware and DDoS services remains alive and well MORE
With a need for 3 million IT security pros, cybersecurity remains a hot market. Here are the skills most in demand and the best places to find a job MORE
Italian law enforcement shut down the ‘Berlusconi market’ black market and arrested three suspected of being its administrators. “This is the fourth operation after those of the US FBI and the Dutch Police agsinst Silk Road , AlphaBay and Hansa Market.” MORE
The post Excellent Content Marketing: Dear NSA… appeared first on John Battelle's Search Blog. This short Slideshare deck , an extremely clever satire of the now infamous NSA slide deck , should be Slideshare’s marketing calling card. The post Excellent Content Marketing: Dear NSA… appeared first on John Battelle's Search Blog. MORE
Most effective marketing strategies engage a plurality of channels to reach their target audience. Channels such as email, websites, microsites, mobile apps, social media, video ads and webinars are now the pivotal elements for an effective and compelling multi-faceted marketing strategy. MORE
Identity theft is getting more subtle: " My job application was withdrawn by someone pretending to be me ": When Mr Fearn applied for a job at the company he didn't hear back. He said the recruitment team said they'd get back to him by Friday, but they never did. MORE
Marketing Automation ( MA ) is the effort to better manage [online] marketing channels. Marketing Automation vs CRM. Measuring Marketing Automation. Scott Roose suggests ways that lead scoring helps sales and marketing teams. MORE
The EU General Data Protection Regulation (GDPR) has big implications for marketing departments and how they can advertise products and services. Marketing personnel will be pleased that direct marketing comes under “legitimate interest”, one of the six lawful bases for processing. MORE
What trends do you think are disrupting marketing right now? He started by talking about all the hype going on with marketing technology. But overall, Scott thinks that marketing technology is achieving a lot and many good technologies have emerged that haven proven valuable. MORE
A new strain of point-of-sale malware skims credit card numbers and comes via a highly polished marketing campaign MORE
Suspected Admins Arrested in Germany and Alleged Top Narcotics Vendors in US German police have disrupted Wall Street Market and arrested its alleged administrators, who apparently "exit scammed" with $13 million in bitcoins, while U.S. MORE
The US Cloud-based customer relationship management software giant Salesforce is warning marketing customers of a data leakage caused by an API error. The US cloud computing company Salesforce is warning marketing customers of a data leakage caused by an API error. MORE
The post Four Minutes on the Future of Marketing appeared first on John Battelle's Search Blog. He asked me about the future of marketing, in particular as it related to data and consumer behavior. MORE
Fighting the rise of payment fraud and cyber attacks has also fueled the growth of the fraud prevention, detection and risk mitigation markets. Among those trends is the multi-factor authentication market that continues to see new investments as financial fraud rises. MORE
The role of marketing is undergoing fundamental change, never before has it been so linked to the overall valuation of a company. Delighting customers and building a strong and positive brand identity … The post Top 5 big marketing trends in 2020 appeared first on OpenText Blogs. MORE
2 Terabyte Database Includes Up To 150 Fields With US Consumers' Data A computer security researcher has discovered a vast marketing database containing 340 million records on U.S. MORE
The latest edition of the ISMG Security Report discusses the shutdown of DeepDotWeb. Plus, dealing with breach fatigue and the Pitney Bowes ransomware attack MORE
Security firm Group-IB has estimated that the market volume of illegal online sales of alcohol in Russia exceeded 30 million USD in 2018, i.e. almost 5.8 SecurityAffairs – illegal market, cybercrime). MORE
He added that marketers are prioritizing … The post How can agencies work better with marketers? Customer Experience Management Enterprise Content Management agencies Creative Collaboration Hightail marketers MORE
The now-defunct Wall Street Market (WSM). Signs of the dark market seizure first appeared Thursday when WSM’s site was replaced by a banner saying it had been seized by the German Federal Criminal Police Office (BKA). Scott MED3LIN Wall Street Market MORE
Cloud Services and Robotic Process Automation (RPA) energizes market. Harvey Spencer Associates (HSA) today released its 16 th annual survey of the worldwide Capture Software market, which showed an increase of 15.4% HSA estimates the total market opportunity for Capture 2.0 MORE
As a tech reporter at USA TODAY, I wrote stories about how Google fractured Microsoft’s Office monopoly , and then how Google clawed ahead of Apple to dominate the global smartphone market. Related: A path to fruition of ‘SecOps’ And now for Act 3, Google has thrown down the gauntlet at Amazon, challenging the dominant position of Amazon Web Services in the fast-emerging cloud infrastructure global market. MORE
Vulnerabilities Web Security black market breach British Airways MagBo magecart Underground market website breachThe research team said it has shared its findings with law enforcement and victims are being notified. MORE
Law enforcement success inevitably sparks criminals to become more innovative, including shifting from centralized markets - such as Hansa and Wall Street Market - to encrypted and distributed marketplaces, says the University of Surrey's Alan Woodward MORE
In the past it was sales that closed the deal, and marketing that was creating the opportunity. MORE
Confidence in user identity is critical to prevent fraud and theft, and companies are looking for new ways to get the necessary assurance MORE
Marketing Related Topics 
Krebs on Security
MAY 3, 2019
The now-defunct Wall Street Market (WSM). Signs of the dark market seizure first appeared Thursday when WSM’s site was replaced by a banner saying it had been seized by the German Federal Criminal Police Office (BKA). Scott MED3LIN Wall Street Market
Data Breach Today
SEPTEMBER 10, 2019
A recent look at black market offerings by security firm Armor finds that the sale of stolen payment card data, RDP credentials, ransomware and DDoS services remains alive and well
Data Breach Today
OCTOBER 15, 2019
Law enforcement success inevitably sparks criminals to become more innovative, including shifting from centralized markets - such as Hansa and Wall Street Market - to encrypted and distributed marketplaces, says the University of Surrey's Alan Woodward
Speaker: Azmat Tanauli, Senior Director of Product Strategy at Birst
Data Breach Today
MARCH 15, 2019
What does the 2019 market hold? Brad Topchick of Mooreland Partners on the Trends Driving 2019 Growth Broadcom acquired CA. AlienVault became AT&T Cybersecurity. These are just two of the deals that headlined in 2018. Brad Topchick, managing director of Mooreland Partners, shares insights
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Security Affairs
NOVEMBER 8, 2019
Italian law enforcement shut down the ‘Berlusconi market’ black market and arrested three suspected of being its administrators. “This is the fourth operation after those of the US FBI and the Dutch Police agsinst Silk Road , AlphaBay and Hansa Market.”
Data Breach Today
SEPTEMBER 21, 2018
But a number of cybercrime markets sell such access, in some cases for as little as 50 cents
Threatpost
OCTOBER 16, 2019
Hacks Malware Web Security black market cyber criminals cybercrime Dark Web Data Privacy DDoS exploit kits Flashpoint ransomwareA report reveals data, services and toolkits available for cybercriminals are becoming more expensive and sophisticated.
OpenText Information Management
APRIL 25, 2019
Most effective marketing strategies engage a plurality of channels to reach their target audience. Channels such as email, websites, microsites, mobile apps, social media, video ads and webinars are now the pivotal elements for an effective and compelling multi-faceted marketing strategy.
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Data Breach Today
JUNE 28, 2018
2 Terabyte Database Includes Up To 150 Fields With US Consumers' Data A computer security researcher has discovered a vast marketing database containing 340 million records on U.S.
IT Governance
JUNE 25, 2018
The EU General Data Protection Regulation (GDPR) has big implications for marketing departments and how they can advertise products and services. Marketing personnel will be pleased that direct marketing comes under “legitimate interest”, one of the six lawful bases for processing.
Dark Reading
SEPTEMBER 17, 2019
Common prices criminals pay one other for products and services that fuel the cybercriminal ecosystem
OpenText Information Management
DECEMBER 2, 2019
The role of marketing is undergoing fundamental change, never before has it been so linked to the overall valuation of a company. Delighting customers and building a strong and positive brand identity … The post Top 5 big marketing trends in 2020 appeared first on OpenText Blogs.
Schneier on Security
JULY 18, 2019
Identity theft is getting more subtle: " My job application was withdrawn by someone pretending to be me ": When Mr Fearn applied for a job at the company he didn't hear back. He said the recruitment team said they'd get back to him by Friday, but they never did.
Document Imaging Report
SEPTEMBER 10, 2019
Cloud Services and Robotic Process Automation (RPA) energizes market. Harvey Spencer Associates (HSA) today released its 16 th annual survey of the worldwide Capture Software market, which showed an increase of 15.4% HSA estimates the total market opportunity for Capture 2.0
Perficient Data & Analytics
AUGUST 22, 2019
Digital marketers in the automotive industry need to take advantage of the uniqueness of the industry. Unlike other industries, it provides unique opportunities for automotive digital marketers. However, they are proof that those ad placements didn’t reach actual in-market consumers.
OpenText Information Management
OCTOBER 15, 2019
In the past it was sales that closed the deal, and marketing that was creating the opportunity.
Threatpost
JANUARY 29, 2019
Government Privacy Web Security credentials market Dark Web DDoS-for-hire law enforcement operation power off takedown webstresser xDedicMeanwhile, authorities are aggressively going after former users of the Webstresser DDoS-for-hire service.
OpenText Information Management
JANUARY 21, 2019
He added that marketers are prioritizing … The post How can agencies work better with marketers? Customer Experience Management Enterprise Content Management agencies Creative Collaboration Hightail marketers
Perficient Data & Analytics
SEPTEMBER 25, 2018
Marketing Automation ( MA ) is the effort to better manage [online] marketing channels. Marketing Automation vs CRM. Measuring Marketing Automation. Scott Roose suggests ways that lead scoring helps sales and marketing teams.
Dark Reading
MARCH 13, 2019
A new strain of point-of-sale malware skims credit card numbers and comes via a highly polished marketing campaign
Security Affairs
AUGUST 4, 2018
The US Cloud-based customer relationship management software giant Salesforce is warning marketing customers of a data leakage caused by an API error. The US cloud computing company Salesforce is warning marketing customers of a data leakage caused by an API error.
Data Breach Today
MARCH 15, 2018
Part of Effort to Spread Use of Global Standards for Transactions The PCI Security Standards Council is offering 40 percent lower fees for participating organizations in nations with lower-income economies. "We
Rippleshot
JUNE 14, 2019
Fighting the rise of payment fraud and cyber attacks has also fueled the growth of the fraud prevention, detection and risk mitigation markets. Among those trends is the multi-factor authentication market that continues to see new investments as financial fraud rises.
Perficient Data & Analytics
JULY 10, 2019
As a marketer, you’re likely sitting on a pile of it. Marketing automation. Sales data (about as far away from your marketing data as possible, right?). You need this full picture to fully understand the story of what’s driving performance within your marketing efforts.
Data Breach Today
OCTOBER 17, 2019
The latest edition of the ISMG Security Report discusses the shutdown of DeepDotWeb. Plus, dealing with breach fatigue and the Pitney Bowes ransomware attack
Threatpost
SEPTEMBER 20, 2018
Vulnerabilities Web Security black market breach British Airways MagBo magecart Underground market website breachThe research team said it has shared its findings with law enforcement and victims are being notified.
John Battelle's Searchblog
AUGUST 5, 2013
The post Four Minutes on the Future of Marketing appeared first on John Battelle's Search Blog. He asked me about the future of marketing, in particular as it related to data and consumer behavior.
eSecurity Planet
JANUARY 3, 2019
With a need for 3 million IT security pros, cybersecurity remains a hot market. Here are the skills most in demand and the best places to find a job
Security Affairs
DECEMBER 27, 2018
Security firm Group-IB has estimated that the market volume of illegal online sales of alcohol in Russia exceeded 30 million USD in 2018, i.e. almost 5.8 SecurityAffairs – illegal market, cybercrime).
IBM Big Data Hub
SEPTEMBER 5, 2019
This according to a new IDC report which names IBM as 2018’s market leader in AI. Among organizations investing in AI hardware, software or services, more will buy IBM and rely on Watson than any other vendor. So just what sets apart IBM as leader of the AI provider pack
John Battelle's Searchblog
JUNE 12, 2013
The post Excellent Content Marketing: Dear NSA… appeared first on John Battelle's Search Blog. This short Slideshare deck , an extremely clever satire of the now infamous NSA slide deck , should be Slideshare’s marketing calling card. The post Excellent Content Marketing: Dear NSA… appeared first on John Battelle's Search Blog.
Perficient Data & Analytics
NOVEMBER 6, 2018
After more than four years as part of the management consulting team, I am now responsible for launching our go-to-market (GTM) strategy for our firm’s cloud services. determine whether to go into inner-city markets and how best to go about it.
Dark Reading
JULY 5, 2019
Confidence in user identity is critical to prevent fraud and theft, and companies are looking for new ways to get the necessary assurance
The Last Watchdog
APRIL 23, 2019
As a tech reporter at USA TODAY, I wrote stories about how Google fractured Microsoft’s Office monopoly , and then how Google clawed ahead of Apple to dominate the global smartphone market. Related: A path to fruition of ‘SecOps’ And now for Act 3, Google has thrown down the gauntlet at Amazon, challenging the dominant position of Amazon Web Services in the fast-emerging cloud infrastructure global market.
Threatpost
DECEMBER 4, 2019
A previously undocumented loader has been discovered in several recent malware campaigns and being sold on underground markets. Malware buer fallout exploit kit KPOT information stealer loader malware Trick banking trojan Underground market
Perficient Data & Analytics
APRIL 25, 2018
What trends do you think are disrupting marketing right now? He started by talking about all the hype going on with marketing technology. But overall, Scott thinks that marketing technology is achieving a lot and many good technologies have emerged that haven proven valuable.
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