Israeli Marketing Company Exposes Contacts Database

Data Breach Today

Data includes Names, Addresses, Email Addresses, Phone Numbers An Israeli marketing company left the authentication credentials for a database online, exposing more than 140 GB worth of names, email addresses and phone numbers.

Uncertain Markets May Drive Cybersecurity Consolidation

Data Breach Today

stock markets suffering their worst day since 1987 on Monday, most technology firms took a hit as Wall Street continues to be rattled by the COVID-19 crisis. Experts predict this will drive fresh waves of consolidation and M&A in the cybersecurity market, as well as growth in hot areas

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Darknet Markets Push Fake Coronavirus Vaccines, Test Kits

Data Breach Today

A New Study Shows Shady Markets Are Attempting to Capitalize on the Pandemic Researchers are seeing a spike in opportunism by fraudsters and cybercriminals seeking to profit from the COVID-19 crisis.

COVID-19 and Financial Markets: 'Unprecedented Times'

Data Breach Today

COVID-19: Modern society has never seen anything like it, and neither have financial markets. Venture capitalist Alberto Yépez analyzes the impact of the disease caused by the new coronavirus on public and private companies' valuations, as well as technology buyers and the threat environment

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Cybercrime Research: For the Greater Good, or Marketing?

Data Breach Today

As Governments Underinvest in Law Enforcement, Private Firms Fill Intelligence Gap U.S. prosecutors this week unsealed an indictment against the alleged hacker "Fxmsp" after his identity was revealed in a cybersecurity firm's report.

Cybercrime Black Markets: RDP Access Remains Cheap and Easy

Data Breach Today

A recent look at black market offerings by security firm Armor finds that the sale of stolen payment card data, RDP credentials, ransomware and DDoS services remains alive and well

Stung by Takedowns, Criminals Tap Distributed Dark Markets

Data Breach Today

Law enforcement success inevitably sparks criminals to become more innovative, including shifting from centralized markets - such as Hansa and Wall Street Market - to encrypted and distributed marketplaces, says the University of Surrey's Alan Woodward

Investment Adviser's View of Cybersecurity Market

Data Breach Today

What does the 2019 market hold? Brad Topchick of Mooreland Partners on the Trends Driving 2019 Growth Broadcom acquired CA. AlienVault became AT&T Cybersecurity. These are just two of the deals that headlined in 2018. Brad Topchick, managing director of Mooreland Partners, shares insights

For Sale on Cybercrime Markets: Real 'Digital Fingerprints'

Data Breach Today

Genesis and Richlogs Markets Sell Victim Data for Faking Out Anti-Fraud Systems Cybercrime marketplaces Genesis and Richlogs are helping fraudsters to better impersonate legitimate users of banks, eBay, Amazon, Netflix and more by providing them with victims' legitimate "digital fingerprints" and replay tools designed to fool anti-fraud defenses.

Sales 229

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.

Darknet Disruption: 'Wall Street Market' Closed for Business

Data Breach Today

Suspected Admins Arrested in Germany and Alleged Top Narcotics Vendors in US German police have disrupted Wall Street Market and arrested its alleged administrators, who apparently "exit scammed" with $13 million in bitcoins, while U.S.

Italian police shut down darkweb Berlusconi market and arrested admins

Security Affairs

Italian law enforcement shut down the ‘Berlusconi market’ black market and arrested three suspected of being its administrators. “This is the fourth operation after those of the US FBI and the Dutch Police agsinst Silk Road , AlphaBay and Hansa Market.”

Edge Computing Market Size and Forecasts

Information Matters

Edge Computing Market Size and Forecasts From: Allied Market Research URL: [link] Published: May 2019 Data: “The edge computing market size was valued at $ 1,734.8 The post Edge Computing Market Size and Forecasts appeared first on Information Matters.

5G Wireless Market Size and Forecasts

Information Matters

The post 5G Wireless Market Size and Forecasts appeared first on Information Matters. 5G Market Forecast Data Market Size DataThe number of 5G connections to grow from roughly 10.0 million in 2019 to 1.01 billion in 2023.

Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.

Marketers: Your Role In Social Discourse Is Critical

John Battelle's Searchblog

The first post reviews the media and platform ecosystem, and laments the role brand marketers have played in its demise.) . Large digital platforms like Facebook and Google have cornered the market on audience attention, often with devastating impact on our national dialog.

Cybercrime Markets Sell Access to Hacked Sites, Databases

Data Breach Today

But a number of cybercrime markets sell such access, in some cases for as little as 50 cents

Cybersecurity Firm McAfee Preps for Public Market Return

Data Breach Today

Firm Eyes IPO That Could Raise $1 Billion, The Wall Street Journal Reports Cybersecurity firm McAfee is reportedly planning a return to the public market, eyeing an IPO that could happen as early as later this year, raise $1 billion and value the company at $5 billion, The Wall Street Journal reports.

FBI Arrests Suspected Admin of Russian Cybercrime Market

Data Breach Today

Kirill Firsov Suspected of Operating Deer.io The FBI has arrested a Russian national who allegedly ran an online forum that enabled cybercriminals to buy and sell stolen data and personally identifiable information

Data-Driven Marketing 101

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics.

Marketing production in life sciences

OpenText Information Management

Most effective marketing strategies engage a plurality of channels to reach their target audience. Channels such as email, websites, microsites, mobile apps, social media, video ads and webinars are now the pivotal elements for an effective and compelling multi-faceted marketing strategy.

Salesforce Security Alert: API Error Exposed Marketing Data

Data Breach Today

Marketing Cloud Data Potentially Accessed or Corrupted Over 6-Week Period Cloud-based CRM giant Salesforce.com is warning some of its Marketing Cloud users that any data they stored may have been accessed by third parties or inadvertently corrupted because of an API error that persisted for six weeks.

Marketing Firm Exposes 340 Million Records on US Consumers

Data Breach Today

2 Terabyte Database Includes Up To 150 Fields With US Consumers' Data A computer security researcher has discovered a vast marketing database containing 340 million records on U.S.

Cyber Insurance: Important Lessons for New Markets

Data Breach Today

One of the major challenges for CISOs is on deciding the indemnity limit for cyber insurance, says Bhishma Maheshwari, executive vice president at Marsh India

Best Practices for Marketing Database Cleanse

Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. Download the eBook to get the most out of your database cleanse and find an appropriate vendor for your B2B marketing objectives.

Financial Fraud Drives Multi-Factor Authentication Market

Rippleshot

Fighting the rise of payment fraud and cyber attacks has also fueled the growth of the fraud prevention, detection and risk mitigation markets. Among those trends is the multi-factor authentication market that continues to see new investments as financial fraud rises.

Cybercriminal's Black Market Pricing Guide

Dark Reading

Common prices criminals pay one other for products and services that fuel the cybercriminal ecosystem

Driving shareholder value through marketing

OpenText Information Management

In recent blogs I’ve talked about the importance of proving the value of marketing and my predictions for marketing trends in 2020. But what does this mean for the CMO and the marketing organization?

Belgian Data Protection Authority Releases Direct Marketing Recommendation

Hunton Privacy

On February 10, 2020, the Belgian Data Protection Authority (the “Belgian DPA”) published its Recommendation 1/2020 on data processing activities for direct marketing purposes (the “Recommendation”). This includes a right to object to any profiling that is related to such direct marketing.

The Ultimate Marketing Efficiency Checklist

Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have!

Marketing and the GDPR

IT Governance

The EU General Data Protection Regulation (GDPR) has big implications for marketing departments and how they can advertise products and services. Marketing personnel will be pleased that direct marketing comes under “legitimate interest”, one of the six lawful bases for processing.

New Malware Shows Marketing Polish

Dark Reading

A new strain of point-of-sale malware skims credit card numbers and comes via a highly polished marketing campaign

Apollon Darknet market is allegedly pulling an exit scam

Security Affairs

The Apollon market, one of the largest marketplaces, is likely exit scamming after the administrators have locked vendors’ accounts. Apollon ([link] is a classic escrow market founded in March 2018 with a total listing of more 54,000 items as of January 2020.

NEW TECH: ‘Micro-segmentation’ security vendor Guardicore seeks to disrupt firewall market

The Last Watchdog

Disrupting firewalls Gurvich makes no bones about the fact that Guardicore has set out to disrupt a portion of the $9 billion firewall market. Agile software innovation is the order of the day. Wonderous digital services are the result.

Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

Study Finds 15 Billion Stolen, Exposed Credentials in Criminal Markets

Dark Reading

Data is fueling account takeover attacks in a big way, Digital Shadows says

Worldwide Capture Software Market grows 15.4%

Document Imaging Report

Cloud Services and Robotic Process Automation (RPA) energizes market. Harvey Spencer Associates (HSA) today released its 16 th annual survey of the worldwide Capture Software market, which showed an increase of 15.4% HSA estimates the total market opportunity for Capture 2.0

How can agencies work better with marketers?

OpenText Information Management

He added that marketers are prioritizing … The post How can agencies work better with marketers? Customer Experience Management Enterprise Content Management agencies Creative Collaboration Hightail marketers

PCI Offers Lower Fees in Developing Markets

Data Breach Today

Part of Effort to Spread Use of Global Standards for Transactions The PCI Security Standards Council is offering 40 percent lower fees for participating organizations in nations with lower-income economies. "We

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!