INDUSTRY INSIGHTS YOUR PEERS ARE READING
Digital marketing is proven to be the most effective channel for today’s marketers – and it can deliver far more bang for your buck. This is excellent news for large organizations but also a potential headache. MORE
The post It’s…A Marketing Barge?! But today a local CBS station is reporting that the massive box is custom built for… marketing. The thing’s apparently one huge, mobile marketing stunt. The post It’s…A Marketing Barge?! MORE
Compliance Hanzo Dynamic Archive Dynamic Relationships Marketing 2019 web archive RiskEvery department in an organization is a potential source of risk that compliance professionals need to understand, measure, and prepare for. MORE
Part of Effort to Spread Use of Global Standards for Transactions The PCI Security Standards Council is offering 40 percent lower fees for participating organizations in nations with lower-income economies. "We MORE
Recently, the organization outlined some of the market trends it saw affecting the industry this year. Manufacturing has seen some challenging times … The post Major market trends driving the manufacturing sector in 2019 appeared first on OpenText Blogs. MORE
recently teamed up and found evidence of an emerging market for stolen and spoofed machine identities. This emerging black market for machine identities is but a mere starting point for cyber criminals who recognize a huge, unguarded exposure when they see one. It’s edifying what you can find shopping in the nether reaches of the dark web. Related: Why government encryption backdoors should never be normalized. Academic researchers from Georgia State University in the U.S. MORE
New technology and AI trends will evolve in ways that will help marketers better understand their businesses, consumers and competitors. Digital marketing Data management Big data MORE
After more than four years as part of the management consulting team, I am now responsible for launching our go-to-market (GTM) strategy for our firm’s cloud services. determine whether to go into inner-city markets and how best to go about it. MORE
But a number of cybercrime markets sell such access, in some cases for as little as 50 cents MORE
What does the 2019 market hold? Brad Topchick of Mooreland Partners on the Trends Driving 2019 Growth Broadcom acquired CA. AlienVault became AT&T Cybersecurity. These are just two of the deals that headlined in 2018. Brad Topchick, managing director of Mooreland Partners, shares insights MORE
Government Privacy Web Security credentials market Dark Web DDoS-for-hire law enforcement operation power off takedown webstresser xDedicMeanwhile, authorities are aggressively going after former users of the Webstresser DDoS-for-hire service. MORE
With a need for 3 million IT security pros, cybersecurity remains a hot market. Here are the skills most in demand and the best places to find a job MORE
The post Excellent Content Marketing: Dear NSA… appeared first on John Battelle's Search Blog. This short Slideshare deck , an extremely clever satire of the now infamous NSA slide deck , should be Slideshare’s marketing calling card. The post Excellent Content Marketing: Dear NSA… appeared first on John Battelle's Search Blog. MORE
Instagram Marketing Twitter YouTube content marketing hashtag marketing influencer marketing instagram marketing twitter marketing video marketing viral marketing youtube marketing MORE
Driven by lower prices of radio-frequency identification (RFID) tags, and increasing penetration of RFID technology in various industries, the RFID market is likely to witness high growth in coming years. The RFID market was valued at USD 16.95 RFID Market, by Product. MORE
RSAC Web Security ancillary services dark web markets TLS certificates turn key crimeware packages VenafiThe certificates are often paired with ancillary products, like Google-indexed “aged” domains, after-sale support, web design services and even integration with a range of payment processors. MORE
A report by BAE Systems and SWIFT shows that financial market areas such as equities trading, bonds, and derivatives face more threats than banking, forex, and trade finance MORE
Marketing Automation ( MA ) is the effort to better manage [online] marketing channels. Marketing Automation vs CRM. Measuring Marketing Automation. Scott Roose suggests ways that lead scoring helps sales and marketing teams. MORE
Investments in cloud computing are skyrocketing, and the worldwide public cloud services market is projected to grow by a staggering 18 percent this year alone. Cloud computing Cloud hosting Data strategy MORE
the leading analyst firm covering the Capture Software market, reported that analysis of its annual Worldwide Market Survey showed that the Market for Capture Software experienced double-digit growth. . In 2017, the worldwide market grew by 11.3% MORE
The EU General Data Protection Regulation (GDPR) has big implications for marketing departments and how they can advertise products and services. Marketing personnel will be pleased that direct marketing comes under “legitimate interest”, one of the six lawful bases for processing. MORE
An increase in the use of data quality tools for data management is driving the overall growth of the master data management market, according to a new study. MDM Data governance Data quality MORE
What trends do you think are disrupting marketing right now? He started by talking about all the hype going on with marketing technology. But overall, Scott thinks that marketing technology is achieving a lot and many good technologies have emerged that haven proven valuable. MORE
The post Content Marketing And the New Mainstream appeared first on John Battelle's Search Blog. image ) On the eve of our third annual P&G Signal (a private event I’ve produced for P&G these past few years) comes this piece in HBR : The Content Marketing Revolution. MORE
A new strain of point-of-sale malware skims credit card numbers and comes via a highly polished marketing campaign MORE
The US Cloud-based customer relationship management software giant Salesforce is warning marketing customers of a data leakage caused by an API error. The US cloud computing company Salesforce is warning marketing customers of a data leakage caused by an API error. MORE
Marketers in all areas of the world have been abuzz about GDPR’s impact and what they need to be doing about it. Digital marketing Compliance systems MORE
The post Four Minutes on the Future of Marketing appeared first on John Battelle's Search Blog. He asked me about the future of marketing, in particular as it related to data and consumer behavior. MORE
Leading the latest edition of the ISMG Security Report: Inside the darknet marketplaces that serve cybercrime-as-a-service buyers and sellers. Also, why the healthcare sector remains so bad at detecting data breaches and blocking ransomware MORE
A exposed database belonging to Verifications.io contained both personal and business information, including 763 million unique email addresses. Security MORE
The ability of AI to automatically analyze data can enable marketers to deliver relevant and personalized content, and improve the customer experience at every digital touchpoint. Artificial intelligence Machine learning Customer data MORE
2 Terabyte Database Includes Up To 150 Fields With US Consumers' Data A computer security researcher has discovered a vast marketing database containing 340 million records on U.S. MORE
Security firm Group-IB has estimated that the market volume of illegal online sales of alcohol in Russia exceeded 30 million USD in 2018, i.e. almost 5.8 SecurityAffairs – illegal market, cybercrime). MORE
He added that marketers are prioritizing … The post How can agencies work better with marketers? Customer Experience Management Enterprise Content Management agencies Creative Collaboration Hightail marketers MORE
The French Data Supervisory Authority (the CNIL) released guidance on December 28th 2018 on the principles to be followed when an organization that collects personal data through online or hard copy forms, shares it with business partners or data brokers to send SMS or emails for marketing purposes. Uncategorized CNIL France GDPR marketingBy Denise Lebeau-Marianna and Tiphaine Caulier. MORE
As a tech reporter at USA TODAY, I wrote stories about how Google fractured Microsoft’s Office monopoly , and then how Google clawed ahead of Apple to dominate the global smartphone market. Related: A path to fruition of ‘SecOps’ And now for Act 3, Google has thrown down the gauntlet at Amazon, challenging the dominant position of Amazon Web Services in the fast-emerging cloud infrastructure global market. MORE
Vulnerabilities Web Security black market breach British Airways MagBo magecart Underground market website breachThe research team said it has shared its findings with law enforcement and victims are being notified. MORE
The UK Information Commissioner’s Office (“ICO”) has issued a Monetary Penalty Notice to pensions release provider Grove Pensions Solutions Ltd (“Grove”), fining it £40,000 after the company used contact details collected by a third party for its direct marketing campaign. Grove used a specialist third-party marketing agency to send emails on its behalf to mailing lists, negligently failing to obtain valid consent from individuals who received the marketing emails. MORE
But each one is crucial for revenue and market growth. Database management Database Manager Digital marketingSingle customer view. Real-time insights. Customer engagement strategy. Buzzwords? MORE
Report: Cybercriminals Moving to Secure Chat Platforms, Conventional Forums The era of the underground marketplace may be ending as concerns over law enforcement infiltration rise, says threat intelligence company Digital Shadows. MORE
Marketing Related Topics 
Data Breach Today
MARCH 15, 2019
What does the 2019 market hold? Brad Topchick of Mooreland Partners on the Trends Driving 2019 Growth Broadcom acquired CA. AlienVault became AT&T Cybersecurity. These are just two of the deals that headlined in 2018. Brad Topchick, managing director of Mooreland Partners, shares insights
Data Breach Today
SEPTEMBER 21, 2018
But a number of cybercrime markets sell such access, in some cases for as little as 50 cents
The Last Watchdog
APRIL 23, 2019
As a tech reporter at USA TODAY, I wrote stories about how Google fractured Microsoft’s Office monopoly , and then how Google clawed ahead of Apple to dominate the global smartphone market. Related: A path to fruition of ‘SecOps’ And now for Act 3, Google has thrown down the gauntlet at Amazon, challenging the dominant position of Amazon Web Services in the fast-emerging cloud infrastructure global market.
Data Breach Today
JUNE 28, 2018
2 Terabyte Database Includes Up To 150 Fields With US Consumers' Data A computer security researcher has discovered a vast marketing database containing 340 million records on U.S.
OpenText Information Management
JANUARY 21, 2019
He added that marketers are prioritizing … The post How can agencies work better with marketers? Customer Experience Management Enterprise Content Management agencies Creative Collaboration Hightail marketers
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Perficient Data & Analytics
SEPTEMBER 25, 2018
Marketing Automation ( MA ) is the effort to better manage [online] marketing channels. Marketing Automation vs CRM. Measuring Marketing Automation. Scott Roose suggests ways that lead scoring helps sales and marketing teams.
Information Management Resources
AUGUST 3, 2018
Marketers in all areas of the world have been abuzz about GDPR’s impact and what they need to be doing about it. Digital marketing Compliance systems
Dark Reading
MARCH 13, 2019
A new strain of point-of-sale malware skims credit card numbers and comes via a highly polished marketing campaign
Threatpost
JANUARY 29, 2019
Government Privacy Web Security credentials market Dark Web DDoS-for-hire law enforcement operation power off takedown webstresser xDedicMeanwhile, authorities are aggressively going after former users of the Webstresser DDoS-for-hire service.
The Last Watchdog
APRIL 17, 2019
recently teamed up and found evidence of an emerging market for stolen and spoofed machine identities. This emerging black market for machine identities is but a mere starting point for cyber criminals who recognize a huge, unguarded exposure when they see one. It’s edifying what you can find shopping in the nether reaches of the dark web. Related: Why government encryption backdoors should never be normalized. Academic researchers from Georgia State University in the U.S.
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Perficient Data & Analytics
NOVEMBER 6, 2018
After more than four years as part of the management consulting team, I am now responsible for launching our go-to-market (GTM) strategy for our firm’s cloud services. determine whether to go into inner-city markets and how best to go about it.
Data Breach Today
MARCH 15, 2018
Part of Effort to Spread Use of Global Standards for Transactions The PCI Security Standards Council is offering 40 percent lower fees for participating organizations in nations with lower-income economies. "We
John Battelle's Searchblog
AUGUST 5, 2013
The post Four Minutes on the Future of Marketing appeared first on John Battelle's Search Blog. He asked me about the future of marketing, in particular as it related to data and consumer behavior.
Threatpost
SEPTEMBER 20, 2018
Vulnerabilities Web Security black market breach British Airways MagBo magecart Underground market website breachThe research team said it has shared its findings with law enforcement and victims are being notified.
Perficient Data & Analytics
APRIL 25, 2018
What trends do you think are disrupting marketing right now? He started by talking about all the hype going on with marketing technology. But overall, Scott thinks that marketing technology is achieving a lot and many good technologies have emerged that haven proven valuable.
John Battelle's Searchblog
JUNE 12, 2013
The post Excellent Content Marketing: Dear NSA… appeared first on John Battelle's Search Blog. This short Slideshare deck , an extremely clever satire of the now infamous NSA slide deck , should be Slideshare’s marketing calling card. The post Excellent Content Marketing: Dear NSA… appeared first on John Battelle's Search Blog.
Information Management Resources
MAY 7, 2018
But each one is crucial for revenue and market growth. Database management Database Manager Digital marketingSingle customer view. Real-time insights. Customer engagement strategy. Buzzwords?
Threatpost
MARCH 6, 2019
RSAC Web Security ancillary services dark web markets TLS certificates turn key crimeware packages VenafiThe certificates are often paired with ancillary products, like Google-indexed “aged” domains, after-sale support, web design services and even integration with a range of payment processors.
Security Affairs
DECEMBER 27, 2018
Security firm Group-IB has estimated that the market volume of illegal online sales of alcohol in Russia exceeded 30 million USD in 2018, i.e. almost 5.8 SecurityAffairs – illegal market, cybercrime).
Security Affairs
AUGUST 4, 2018
The US Cloud-based customer relationship management software giant Salesforce is warning marketing customers of a data leakage caused by an API error. The US cloud computing company Salesforce is warning marketing customers of a data leakage caused by an API error.
Information Management Resources
JANUARY 19, 2018
New technology and AI trends will evolve in ways that will help marketers better understand their businesses, consumers and competitors. Digital marketing Data management Big data
Hunton Privacy
APRIL 3, 2019
The UK Information Commissioner’s Office (“ICO”) has issued a Monetary Penalty Notice to pensions release provider Grove Pensions Solutions Ltd (“Grove”), fining it £40,000 after the company used contact details collected by a third party for its direct marketing campaign. Grove used a specialist third-party marketing agency to send emails on its behalf to mailing lists, negligently failing to obtain valid consent from individuals who received the marketing emails.
Information Management Resources
APRIL 15, 2019
Investments in cloud computing are skyrocketing, and the worldwide public cloud services market is projected to grow by a staggering 18 percent this year alone. Cloud computing Cloud hosting Data strategy
eSecurity Planet
JANUARY 3, 2019
With a need for 3 million IT security pros, cybersecurity remains a hot market. Here are the skills most in demand and the best places to find a job
Data Breach Today
FEBRUARY 2, 2018
Leading the latest edition of the ISMG Security Report: Inside the darknet marketplaces that serve cybercrime-as-a-service buyers and sellers. Also, why the healthcare sector remains so bad at detecting data breaches and blocking ransomware
Data Breach Today
JUNE 8, 2018
Report: Cybercriminals Moving to Secure Chat Platforms, Conventional Forums The era of the underground marketplace may be ending as concerns over law enforcement infiltration rise, says threat intelligence company Digital Shadows.
John Battelle's Searchblog
NOVEMBER 1, 2013
The post It’s…A Marketing Barge?! But today a local CBS station is reporting that the massive box is custom built for… marketing. The thing’s apparently one huge, mobile marketing stunt. The post It’s…A Marketing Barge?!
WIRED Threat Level
MARCH 7, 2019
A exposed database belonging to Verifications.io contained both personal and business information, including 763 million unique email addresses. Security
John Battelle's Searchblog
JULY 8, 2014
The post Content Marketing And the New Mainstream appeared first on John Battelle's Search Blog. image ) On the eve of our third annual P&G Signal (a private event I’ve produced for P&G these past few years) comes this piece in HBR : The Content Marketing Revolution.
RFID Global Solution, Inc.
JULY 15, 2017
Driven by lower prices of radio-frequency identification (RFID) tags, and increasing penetration of RFID technology in various industries, the RFID market is likely to witness high growth in coming years. The RFID market was valued at USD 16.95 RFID Market, by Product.
Data Matters
DECEMBER 21, 2017
Instagram Marketing Twitter YouTube content marketing hashtag marketing influencer marketing instagram marketing twitter marketing video marketing viral marketing youtube marketing
OpenText Information Management
JANUARY 31, 2019
Recently, the organization outlined some of the market trends it saw affecting the industry this year. Manufacturing has seen some challenging times … The post Major market trends driving the manufacturing sector in 2019 appeared first on OpenText Blogs.
Hanzo Learning Center
FEBRUARY 7, 2019
Compliance Hanzo Dynamic Archive Dynamic Relationships Marketing 2019 web archive RiskEvery department in an organization is a potential source of risk that compliance professionals need to understand, measure, and prepare for.
Information Management Resources
MARCH 7, 2019
An increase in the use of data quality tools for data management is driving the overall growth of the master data management market, according to a new study. MDM Data governance Data quality
Dark Reading
NOVEMBER 19, 2018
A report by BAE Systems and SWIFT shows that financial market areas such as equities trading, bonds, and derivatives face more threats than banking, forex, and trade finance
Document Imaging Report
SEPTEMBER 18, 2018
the leading analyst firm covering the Capture Software market, reported that analysis of its annual Worldwide Market Survey showed that the Market for Capture Software experienced double-digit growth. . In 2017, the worldwide market grew by 11.3%
DLA Piper Privacy Matters
JANUARY 7, 2019
The French Data Supervisory Authority (the CNIL) released guidance on December 28th 2018 on the principles to be followed when an organization that collects personal data through online or hard copy forms, shares it with business partners or data brokers to send SMS or emails for marketing purposes. Uncategorized CNIL France GDPR marketingBy Denise Lebeau-Marianna and Tiphaine Caulier.
Information Management Resources
APRIL 16, 2018
The ability of AI to automatically analyze data can enable marketers to deliver relevant and personalized content, and improve the customer experience at every digital touchpoint. Artificial intelligence Machine learning Customer data
OpenText Information Management
MARCH 2, 2018
Digital marketing is proven to be the most effective channel for today’s marketers – and it can deliver far more bang for your buck. This is excellent news for large organizations but also a potential headache.
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