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A Marketer's Competition

Data Breach Today

In this episode of "Cybersecurity Unplugged," David Bruce of Broadcom discusses the competition and noise that marketers face today, why product builders and marketers should communicate about strategy, and how to describe your product in a way that lets customers know why it's important

Marketing 189
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Mango Markets Set to Pay $47M Bug Bounty to Hacker

Data Breach Today

96% of Voting Tokens favor Deal; Mango Markets Will Not Pursue Criminal Charges Decentralized finance exchange Mango Markets is set to pay $47 million as bug bounty to the hacker who stole $117 million in digital assets on Wednesday.

Marketing 282
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Why Darknet Markets Persist

Data Breach Today

Ease of Use and Few Alternatives Keep Bringing Users Back Empire is the latest darknet market to "exit scam," meaning administrators ran away with users' cryptocurrency, leaving the market to fail.

Marketing 242
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Mango Markets Hacker Charged with Fraud, Market Manipulation

Data Breach Today

law enforcement arrested and charged the hacker who exploited Mango Markets with fraud and market manipulation. Man Claims the $110M Hack Was Merely a 'Highly Profitable Trading Strategy' U.S.

Marketing 130
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Your Guide to Using Conversational Marketing to Drive Demand Generation

What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.

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Expanding Your Cybersecurity Marketing Process

Data Breach Today

discusses the need for systems and design thinking in cybersecurity marketing, how to tell your marketing story, and how systems and design thinking can lead to creative solutions In this episode of "Cybersecurity Unplugged," Prachee Kale - a pioneer of CyberEd.io's

Marketing 201
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Does Web3 Matter To Marketers?

John Battelle's Searchblog

Over at LinkedIn I’ve published a short piece on Web3 – a primer of sorts for the many marketing pals who’ve asked me “does this s**t matter!?” Marketers aren’t the only ones asking this question. But should marketers pay attention?

Marketing 103
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Mango Markets Hacker in US Regulator's Crosshairs

Data Breach Today

regulators filed a civil lawsuit against accused Mango Markets manipulator Avraham Eisenberg, who already faces criminal prosecution for allegedly stealing $114 million. CFTC Takes First-Ever Action Against an Oracle Price Manipulation Strategy U.S.

Marketing 130
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Actions Target Russian Govt. Botnet, Hydra Dark Market

Krebs on Security

Also this week, German authorities seized the server infrastructure for the Hydra Market, a bustling underground market for illegal narcotics, stolen data and money laundering that’s been operating since 2015. The U.S.

Marketing 198
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Darknet Markets Using Custom Android Apps for Fulfillment

Data Breach Today

M-Club Used by at Least 7 Drug-Focused Russian-Language Markets, Researchers Report Darknet markets offering illegal drugs and fraudster tools and services are thriving, despite the constant threat of law enforcement infiltration, disruption, takedown and arrests.

Marketing 130
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Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.

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Hacker Plunders $160M From Crypto Market Maker Wintermute

Data Breach Today

Hack May Stem From Known Wallet Addressing Vulnerability A newly uncovered vulnerability in a wallet addressing tool may be the reason a hacker stole $160 million in digital assets from market maker Wintermute.

Marketing 206
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ISMG Editors: Impact of Fragmented Russian Darknet Market

Data Breach Today

In the latest weekly update, ISMG editors discuss how online markets selling illegal substances are moving to Android apps to evade authorities, how check fraud, first-party and AI-related fraud will increase in 2023, and how Chinese state-sponsored actors may benefit from Russia's war in Ukraine

Marketing 130
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OneTrust Lays Off 950 Due To 'Capital Markets Sentiment'

Data Breach Today

The Atlanta-based privacy and data governance vendor says the capital markets want to see a more balanced approach between growth and profitability

Marketing 219
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Thales Buys OneWelcome for $101.6M to Enter CIAM Market

Data Breach Today

Thales Plans to Extend OneWelcome Beyond Europe and into North America and Asia Thales plans to enter the customer identity and access management market through its purchase of an emerging European CIAM player.

Marketing 203
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Data-Driven Marketing 101

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics.

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Israeli Marketing Company Exposes Contacts Database

Data Breach Today

Data includes Names, Addresses, Email Addresses, Phone Numbers An Israeli marketing company left the authentication credentials for a database online, exposing more than 140 GB worth of names, email addresses and phone numbers.

Marketing 242
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Ransomware-as-a-Service Market Now Highly Specialized

Data Breach Today

Services Include Subscription Models, Bug Bounties and High-Paying Jobs Budding cybercriminals can purchase a large number of specialized services from the ransomware criminal underground, reports cybersecurity firm Sophos.

Marketing 200
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Darknet Markets Compete to Replace Joker's Stash

Data Breach Today

Researchers Identify 6 Underground Markets as Potential Successors Cybercriminal gangs operating darknet stolen payment card marketplaces are scrambling to attract customers from the now-closed Joker's Stash card market, according to the security firms Kela and Flashpoint

Marketing 180
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New guidance on direct marketing

Data Protection Report

On 5 December 2022, the Information Commissioner’s office ( ICO ) published its new guidance on direct marketing (the Direct Marketing Guidance ). Back in 2020 the ICO published a Direct Marketing Code of Practice (the Code ) which is required under s. Introduction.

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Best Practices for Marketing Database Cleanse

Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. Download the eBook to get the most out of your database cleanse and find an appropriate vendor for your B2B marketing objectives.

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Led by Hydra, Darknet Markets Logged Record Revenue

Data Breach Today

Global Cybercrime Market Revenue Surged to $1.7 Billion in 2020, Chainalysis Reports Darknet markets just had their best year ever, led by Hydra, which accounted for 75% of the $1.7 billion in 2020 revenue such markets generated, Chainalysis reports.

Marketing 238
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Back to the Future: Notorious AlphaBay Market Reboots

Data Breach Today

Darknet Market Only Accepts Monero, Promotes Malware and Botnets, Bans Ransomware The notorious AlphaBay darknet marketplace appears to be getting rebooted by "DeSnake," who claims to have been the security administrator for the previous iteration, which law enforcement officials took down in 2017.

Marketing 251
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HHS HC3: Beware of Lapsus$, Email Marketing-Related Threats

Data Breach Today

Marketing 200
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Bye-Bye Bitcoins: Empire Darknet Market 'Exit Scams'

Data Breach Today

Darknet Market Is the Latest to See Administrators Steal Users' Cryptocurrency Message to anyone who placed or fulfilled an order via the world's largest darknet market, Empire, in recent weeks: Say bye-bye to your cryptocurrency.

Marketing 265
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16 Go-to-Market Plays for Your Entire Sales Funnel

After gathering some of the best go-to-market plays from our own B2B sales and marketing pros, we've package them here for you. Try one of these 16 plays in your next salesflow or as inspiration for your next winning sales engagement strategy.

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UK ICO Publishes New Direct Marketing Guidance and Checklists

Hunton Privacy

The UK Information Commissioner’s Office (“ICO”) recently published a package of detailed guidance and checklists for direct marketing activities. PECR applies to direct marketing activities even where personal data is not involved.

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Uncertain Markets May Drive Cybersecurity Consolidation

Data Breach Today

stock markets suffering their worst day since 1987 on Monday, most technology firms took a hit as Wall Street continues to be rattled by the COVID-19 crisis. Experts predict this will drive fresh waves of consolidation and M&A in the cybersecurity market, as well as growth in hot areas

Marketing 207
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179 Arrested in Darknet Market Crackdown

Data Breach Today

Authorities Seize Virtual Currency, Drugs, Firearms An international coalition of police agencies made 179 arrests and seized virtual currency, cash and drugs based on intelligence gathered from earlier takedowns of the Wall Street and Alphabay darknet marketplaces

Marketing 251
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Paul Martini of iboss on the Mainstream Market Embracing SSE

Data Breach Today

Implementation of security service edge technology has progressed over the past six months from early adopters to mainstream organizations, with requests for proposals around SSE projects now carrying tight deadlines rather than no deadline at all, says iboss co-founder and CEO Paul Martini

Marketing 207
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The Ultimate Marketing Efficiency Checklist

Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have!

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The Tape Storage market in 2022

IG Guru

The post The Tape Storage market in 2022 appeared first on IG GURU. Cyber Security Storage Enterprise Backup Tape Tape Backup Tape MarketCheck out the link here.

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How the Hydra Darknet Market Broke the $1 Billion Barrier

Data Breach Today

Research Report Describes Marketplace's Evolving Tactics The Hydra darknet marketplace, which initially focused on narcotics sales, now also offers stolen credit cards, SIM cards, VPN access and cryptocurrency laundering services, with annual sales exceeding $1 billion, according to a new research report, which explains the market's tactics.

Marketing 236
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Security Skills Command Premiums in Tight Market

Dark Reading

Recession fears notwithstanding, cybersecurity skills — both credentialed and noncredentialed — continue to attract higher pay and more job security

Marketing 103
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Rushed to Market: DearCry Ransomware Targeting Exchange Bug

Data Breach Today

Marketing 225
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Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. However, there’s no team better suited to lead that charge than the marketing department.

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Everything We Know About the Mango Markets Hack

Data Breach Today

A Hacker Wants the People He Stole From to Approve His Theft A hacker who stole cryptocurrency says he should walk away with the majority of his loot and put that plan up for a vote to the people from who he stole, using votes tied to the stolen cryptocurrency to vote yes.

Marketing 169
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Darknet Market Selling Social Security Numbers Is Shut Down

Data Breach Today

24M US Citizens Listed on SSNDOB Marketplace - But Have All Domains Been Seized? SSNDOB, a darknet marketplace selling stolen Social Security numbers and birthdates, has been shut down, says the U.S. Department of Justice.

Marketing 205
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AgTech Market Data – forecasts and market sizes

Information Matters

AgTech Market Data The global AgTech market comprises a wide range of technologies, services, devices and software. Market sizes and forecasts for this sector vary significantly based on research methodologies Read more.

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Has Innovation Died in Marketing?

John Battelle's Searchblog

As we thought through the implications of committing to a third-party platform for the launch of a crucial new service, and the challenges of convincing marketers that it will be worth supporting, I was reminded of a burst of writing I posted more than fifteen years ago.

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The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.