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California Assembly Introduces Bills to Extend CCPA/CPRA Exemptions for HR and B2B Data

Hunton Privacy

The existing temporary “HR” and “B2B” exemptions were first introduced through amendments to the CCPA, and were extended by the CPRA, under which the exemptions will sunset on the CPRA’s compliance deadline, January 1, 2023.

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Manufacturers turning to cloud based B2B integration but there are challenges ahead

OpenText Information Management

B2B integration is one of those fundamental technologies. Recent research from IDC … The post Manufacturers turning to cloud based B2B integration but there are challenges ahead appeared first on OpenText Blogs. Their intent? Construct the resilient and agile supply chains needed to head off any future disruptions successfully.

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IDC survey reveals B2B integration priorities to drive organizational growth

OpenText Information Management

By now, it’s clear that businesses feel the pressure to focus on supply chain optimization and improve their B2B integration investments. In this blog, I’ve … The post <strong>IDC survey reveals B2B integration priorities<br> to drive organizational growth</strong> appeared first on OpenText Blogs.

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Quantifying the impact of B2B integration on supply chain operations 

OpenText Information Management

And after succeeding with that, you then have to tackle hurdles around adoption and measuring … The post Quantifying the impact of B2B integration on supply chain operations appeared first on OpenText Blogs.

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Sales Effectiveness: The B2B Sales Leader's Guide

This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment. You’ll get a deep dive on: Proven methods for warming up cold calls Coaching points for responding to price pressure early and often Front-line examples of how to win the battle for customer retention

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Five ways self-service B2B integration tools deliver a competitive advantage

OpenText Information Management

B2B integration is widely recognized as a cornerstone of digital transformation efforts. Integrating internal and external stakeholders in this way provides a solid foundation for the real-time exchange … The post Five ways self-service B2B integration tools deliver a competitive advantage appeared first on OpenText Blogs.

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AI in commerce: Essential use cases for B2B and B2C

IBM Big Data Hub

Key takeaways By implementing effective solutions for AI in commerce, brands can create seamless, personalized buying experiences that increase customer loyalty, customer engagement, retention and share of wallet across B2B and B2C channels. However, for this integration to be successful, trust must be at the core of its implementation.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. Get started today.

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Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

Key tactics for assessing the completeness, coverage, and consistency of B2B data. After reading, you’ll gain insight into the following components: How to develop a framework for analyzing a vendor’s contact and account data. Critical integrations that fit directly into your sales processes and workflows.

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Why B2B Contact and Account Data Management Is Critical to Your ROI

Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations. However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts.

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ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot.

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The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization.

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. Those implementing a B2B sales and marketing intelligence solution reported that they have realized 35% more leads in their pipeline and 45% higher-quality leads leading to higher revenue and growth.

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Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

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Best Practices for Marketing Database Cleanse

ZoomInfo has produced this eBook to help marketing leaders understand best practices around cost and value when it comes to choosing a B2B contact data provider. Download the eBook to get the most out of your database cleanse and find an appropriate vendor for your B2B marketing objectives. Database Audits.