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Clorox Expects Double-Digit Sales Drop Following Cyberattack

Data Breach Today

Bleach Manufacturing Giant Spent $25M Cleaning Up Huge Cyberattack in Initial Weeks Clorox said Wednesday an August cyberattack had caused a drop in the bleach manufacturing giant's sales and profits in the quarter ended Sept.

Sales 249
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Fortinet Sales Growth Slows as Enterprise Deals Get Delayed

Data Breach Today

Shorter Average Contrast Duration, Deal Delays Force Fortinet to Cut Sales Forecast A delay in finalizing enterprise deals and a shorter average contract duration have forced Fortinet to lower its sales forecast going forward. The Silicon Valley-based platform security vendor said average contract length shortened from 29.5

Sales 242
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Okta-Auth0 Sales Integration Falters, Fueling Staff Turnover

Data Breach Today

It confused its own sales force with similar CIAM products. Okta CEO says the company will work on better sales integration of Auth0. Okta CEO Todd McKinnon on How SMS Tokens Put Customers in Danger During Twilio Hack There’s been an unintended effect from Okta’s acquisition of customer identity giant Auth0. Salespeople quit.

Sales 258
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China Bans Micron Chip Sales

Data Breach Today

Micron Says It Is Surprised by the Chinese Cyberspace Administration's Decision China's cybersecurity agency on Sunday banned sales of U.S. chipmaker Micron's products following a cybersecurity review. The decision is the latest in an escalating series of national security-driven moves by Beijing and Washington, D.C.,

Sales 146
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The Ultimate Guide to Sales Outreach

Sales outreach is an art and a science. By the time you reach the end of our guide, you’ll be a sales outreach pro. The art is what you bring to the table—your flair for conversation, your work ethic, your dedication. We bring the science—proven tactics, strategies, and methods that really work.

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Broadcom Axes Carbon Black Sale, to Merge Unit with Symantec

Data Breach Today

CEO Hock Tan: Joining Carbon Black, Symantec Generates More Value for Shareholders Months after declaring "Carbon Black is Back," the endpoint security unit was gobbled up by Broadcom and folded into its Symantec security team. "We

Sales 296
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Microsoft Security Sales Hit $20B as Consolidation Increases

Data Breach Today

Growing Empire: Microsoft's Security Revenue Up 33% Since 2021, 100% Since 2020 The world's largest cybersecurity vendor continues to pull away from the competition, with Microsoft's security sales surpassing $20 billion in 2022 after 33% annual growth.

Sales 207
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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. Get started today.

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4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. Your future sales forecast? It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Sunny skies (and success) are just ahead!

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The Impact of Direct Dials on Sales Productivity

Often, sales reps who fail to hit the phones hard are left wondering how they missed their quota. While dialing away at targeted prospects, it’s important for them to remember that not all sales outreach is created equal. How can you (and your sales team) benefit from this eBook?

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16 Go-to-Market Plays for Your Entire Sales Funnel

Nurturing leads through your sales funnel is a daunting task for many business development teams, especially at the scale required to achieve lofty growth goals. That’s why we’ve gathered some of the best go-to-market plays from our own B2B sales and marketing pros and packaged them here for you.

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Outrun Your Competition: Best Practices for Accelerating Sales Processes

Longer sales cycles. Every go-to-market team knows the frustrations that come from a drawn-out sales process. Larger buying committees. Slow-moving compliance reviews. How can you speed it up? By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster.

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100 Pipeline Plays: The Modern Sales Playbook

Meet your modern sales playbook - See how high-performing sales and marketing teams increase pipeline year-over-year. For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Use our proven data-driven plays to grow your pipeline and crush your revenue targets.

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. More organizations are investing in B2B sales and marketing intelligence solutions.