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Jana Partners Increases Stake in Rapid7, Eyes Potential Sale

Data Breach Today

Activist Investor Pressures Cybersecurity Firm to Pursue Operational Changes, Sale Jana Partners has raised its stake in cybersecurity vendor Rapid7 to 13% and is pushing for the company to consider selling itself.

Sales 177
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US House Passes Bill Curbing Data Sales to Foreign Foes

Data Breach Today

The Vote to Restrict the Sale of Americans' Sensitive Personal Data Is Unanimous The House voted Wednesday to pass the Protecting Americans' Data from Foreign Adversaries Act, a bill that would provide the FCC with enhanced authorities to seek up to $50,000 in civil penalties against data brokers that sell Americans' sensitive information to countries (..)

Sales 243
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Why Dell Is Once Again Eyeing the Sale of MSSP Secureworks

Data Breach Today

Growth, Profitability and Stock Price Woes Have Dell Primed to Cash Out Its Chips Majority owner Dell is exploring a possible sale of Atlanta-based cybersecurity services vendor Secureworks, tapping investment bankers at Morgan Stanley and Piper Sandler to gauge takeover interest from potential acquirers, which include private equity firms, Reuters (..)

Sales 169
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Clorox Expects Double-Digit Sales Drop Following Cyberattack

Data Breach Today

Bleach Manufacturing Giant Spent $25M Cleaning Up Huge Cyberattack in Initial Weeks Clorox said Wednesday an August cyberattack had caused a drop in the bleach manufacturing giant's sales and profits in the quarter ended Sept.

Sales 209
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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. Get started today.

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Fortinet Sales Growth Slows as Enterprise Deals Get Delayed

Data Breach Today

Shorter Average Contrast Duration, Deal Delays Force Fortinet to Cut Sales Forecast A delay in finalizing enterprise deals and a shorter average contract duration have forced Fortinet to lower its sales forecast going forward. The Silicon Valley-based platform security vendor said average contract length shortened from 29.5

Sales 222
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Okta-Auth0 Sales Integration Falters, Fueling Staff Turnover

Data Breach Today

It confused its own sales force with similar CIAM products. Okta CEO says the company will work on better sales integration of Auth0. Okta CEO Todd McKinnon on How SMS Tokens Put Customers in Danger During Twilio Hack There’s been an unintended effect from Okta’s acquisition of customer identity giant Auth0. Salespeople quit.

Sales 231
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The Ultimate Guide to Sales Outreach

Sales outreach is an art and a science. By the time you reach the end of our guide, you’ll be a sales outreach pro. The art is what you bring to the table—your flair for conversation, your work ethic, your dedication. We bring the science—proven tactics, strategies, and methods that really work.

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4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

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The Impact of Direct Dials on Sales Productivity

Often, sales reps who fail to hit the phones hard are left wondering how they missed their quota. While dialing away at targeted prospects, it’s important for them to remember that not all sales outreach is created equal. How can you (and your sales team) benefit from this eBook?

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. Your future sales forecast? It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Sunny skies (and success) are just ahead!

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16 Go-to-Market Plays for Your Entire Sales Funnel

Nurturing leads through your sales funnel is a daunting task for many business development teams, especially at the scale required to achieve lofty growth goals. That’s why we’ve gathered some of the best go-to-market plays from our own B2B sales and marketing pros and packaged them here for you.

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The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient. In fact, the majority of respondents agree—with 72.3%

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100 Pipeline Plays: The Modern Sales Playbook

Meet your modern sales playbook - See how high-performing sales and marketing teams increase pipeline year-over-year. For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Use our proven data-driven plays to grow your pipeline and crush your revenue targets.

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. More organizations are investing in B2B sales and marketing intelligence solutions.