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The new wave of channel marketing: What partners can expect in H2 2024 

OpenText Information Management

We’re well into 2024 now and the channel marketing landscape continues to change, thanks to a blend of innovation and connectivity. In this blog, we aim to provide a comprehensive overview of the key trends that are set to redefine channel marketing in the second half of the year.

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Data is essential: Building an effective generative AI marketing strategy

IBM Big Data Hub

Generative AI is powering a new world of creative, customized communications, allowing marketing teams to deliver greater personalization at scale and meet today’s high customer expectations. Enterprise marketing teams stand to benefit greatly from generative AI, yet introduction of this capability will require new skills and processes.

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Looking Back on the Channel Partner Event and Awards 2024

IT Governance

Previously , I had the pleasure of sitting down with Sophie Sayer, our Channel Sales Director, to talk about the IT Governance partner programme and partner event on 9 April 2024. When I asked her how the event went, she said: The Channel Partner Event and Awards 2024 in Ely was an absolute triumph!

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The Digital Markets Act Is Almost Here: 10 Things to Know About the EU’s New Rules for Big Tech

Data Matters

The Digital Markets Act (DMA) will impose a stringent regulatory regime on large online platforms (so-called “gatekeepers”) and give the European Commission (Commission) new enforcement powers, including an ability to impose severe fines and remedies for noncompliance. Designation Process. In the case of systematic infringements (i.e.,

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Celebrating World eDiscovery Day

eDiscovery Law

Today, we celebrate World e-Discovery Day, an annual industry-wide event for lawyers and legal professionals to highlight the critical role e-discovery plays in our legal system. Our e-Discovery Analysis & Technology Group is continuing a series of Q&A videos to mark the occasion.

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5 ways IBM helps manufacturers maximize the benefits of generative AI

IBM Big Data Hub

Generative AI can watch videos and track worker training steps, including noting specific events and validating proper completion. Generative AI then can summarize the results, including time stamps for managers to review the event—saving time for everyone.

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New to Remote Working? Tapping Into 6+ Years of Tips for Working from Home

AIIM

Folks are taking advantage of virtual meeting software like GoToMeeting and Zoom to video chat with friends, host virtual dinner parties, and even play board games! You'll be on video calls, so you should look presentable. Be aware of what your background looks like on these video calls - we really don't want to see your unmade bed.