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7 customer experience trends in 2024

IBM Big Data Hub

Customer experience (CX) defines a customer’s journey with a company, including both direct and indirect touchpoints. Businesses that place the emotional needs of the buyer persona at the forefront of the customer experience strategy fosters great relationships. We’re #2.”

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The customer experience evolution: Today’s data-driven, real-time discipline

IBM Big Data Hub

An evolution of customer experience (CX) was to be expected. Throughout modern history, organizations have encountered internal and external challenges that changed how they interact with customers and how customers view those organizations. Customer needs changed. Customer retention is difficult to keep high.

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How to achieve high-impact personalization at scale with managed marketing services

IBM Big Data Hub

To help companies better deliver on their marketing vision and scale their marketing business processes, managed marketing services (MMS) offshore has become a fast growing trend. What are managed marketing services (MMS)? Traditionally, business processes tied to marketing are manual tasks completed in-house and onshore.

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The next wave of payments modernization: Minimizing complexity to elevate customer experience

IBM Big Data Hub

It is clear to us that change remains a constant within financial services, and organizations must be prepared to adapt to evolving compliance requirements on the safety, soundness, efficiency and resiliency of payment market infrastructures put forth by regulators.

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The new wave of channel marketing: What partners can expect in H2 2024 

OpenText Information Management

We’re well into 2024 now and the channel marketing landscape continues to change, thanks to a blend of innovation and connectivity. In this blog, we aim to provide a comprehensive overview of the key trends that are set to redefine channel marketing in the second half of the year.

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Harnessing AI and data analytics can make clean energy more viable

IBM Big Data Hub

This is where harnessing artificial intelligence (AI) and data analytics can help. Companies that harness AI and data analytics can also make clean energy more viable overall by increasing their cost competitiveness over legacy energy sources. This research can enable more liquid markets and lower energy prices for customers.

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Make smarter decisions with customer insights and analytics

OpenText Information Management

The future of customer experience depends on data. One of the best ways to stand out from the crowd is to know your customers – mining insights from their behaviors to improve the overall journey.