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The new wave of channel marketing: What partners can expect in H2 2024 

OpenText Information Management

We’re well into 2024 now and the channel marketing landscape continues to change, thanks to a blend of innovation and connectivity. In this blog, we aim to provide a comprehensive overview of the key trends that are set to redefine channel marketing in the second half of the year.

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How to Take Your Business to The Next Level with Data Intelligence

erwin

Data intelligence has provided useful and insightful information to numerous markets and industries. Businesses in the travel industry can analyze historical trends on travel peak travel seasons and customer Key Performance Indicators (KPI) and can adjust services, amenities, and packages to match customer needs.

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ADAPTURE Achieves Cisco Advanced Data Center Architecture Specialization

Adapture

Atlanta-based solution provider demonstrates expertise in converged infrastructure, multicloud hybrid computing, AaaS/IaaS, and analytics ATLANTA, Aug. The team is highly trained and educated on the latest Cisco offerings. For more information, contact Mary Chadwick , Manager of Channel Marketing and Demand Generation.

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Conversational AI use cases for enterprises

IBM Big Data Hub

Predictive analytics integrates with NLP, ML and DL to enhance decision-making capabilities, extract insights, and use historical data to forecast future behavior, preferences and trends. ML and DL lie at the core of predictive analytics, enabling models to learn from data, identify patterns and make predictions about future events.

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The hidden history of Db2

IBM Big Data Hub

An Oxford-educated mathematician working at the IBM San Jose Research Lab, Edgar “Ted” Codd, published a paper in 1970 showing how information stored in large databases could be accessed without knowing how the information was structured or where it resided in the database. Exxon transforms customer experiences .

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Generative AI use cases for the enterprise

IBM Big Data Hub

Streamline workflows with personalized content creation, tailored product descriptions and market-ready copy. Design content, ad campaigns and innovative products that build better customer experiences. Many marketing and sales leaders acted rapidly and are already infusing generative AI into their workflows.

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The total patient experience: reflections from HIMSS 2024

OpenText Information Management

AI is also being leveraged to anonymize patient studies used to feed Large Language Models (LLMs) for clinical insights, peer collaboration, education, and teaching rounds. As genomics and data analytics evolve, personalized medicine is set to revolutionize healthcare, making it more precise and patient-centric.