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Retailers can tap into generative AI to enhance support for customers and employees

IBM Big Data Hub

As the retail industry witnesses a shift towards a more digital, on-demand consumer base, AI is becoming the secret weapon for retailers to better understand and cater to this evolving consumer behavior. Generative AI excels at handling diverse data sources such as emails, images, videos, audio files and social media content.

Retail 94
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The most valuable AI use cases for business

IBM Big Data Hub

But right now, pure AI can be programmed for many tasks that require thought and intelligence , as long as that intelligence can be gathered digitally and used to train an AI system. Generative AI can produce high-quality text, images and other content based on the data used for training. We’re all amazed by what AI can do.

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Data is essential: Building an effective generative AI marketing strategy

IBM Big Data Hub

If the training data is biased or incomplete, the models may generate inaccurate content. For example, a retail clothing company might use generative AI to customize email or online experiences tailored for different customer personas. For marketing in particular, generative AI can help with content development and audience targeting.

Marketing 120
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ROUNDTABLE: Targeting the supply-chain: SolarWinds, then Mimecast and now UScellular

The Last Watchdog

Video: What all companies need to know about the SolarWinds hack. The intruders got in by tricking UScellular retail store employees into downloading malicious software on store computers. Attacks like this are unfortunately frequent and even well-intentioned, well-trained, users can fall victim to a clever attack.

Phishing 252
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MY TAKE: Why Satya Nadella is wise to align with privacy advocates on regulating facial recognition

The Last Watchdog

And their grander vision is to help establish a nationwide biometric database in which a hybrid facial ID/fingerprint can be used for things such as fraud-proofing retail transactions, or, say, taking a self-driving vehicle for a spin. SAFR is tuned to identify people walking past a video cam who aren’t looking squarely at the lens.

Privacy 157
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Data science vs data analytics: Unpacking the differences

IBM Big Data Hub

Overview: Data science vs data analytics Think of data science as the overarching umbrella that covers a wide range of tasks performed to find patterns in large datasets, structure data for use, train machine learning models and develop artificial intelligence (AI) applications. Watsonx comprises of three powerful components: the watsonx.ai

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GUEST ESSAY: The privacy implications of facial recognition systems rising to the fore

The Last Watchdog

Assuming privacy concerns get addressed, much wider consumer uses are envisioned in areas such as marketing, retailing and health services. We are also seeing tremendous progress in the science and machine learning required for the recognition of faces in those photos, in part powered by the huge amount of training material available.

Privacy 153