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Data is essential: Building an effective generative AI marketing strategy

IBM Big Data Hub

Generative AI is powering a new world of creative, customized communications, allowing marketing teams to deliver greater personalization at scale and meet today’s high customer expectations. Enterprise marketing teams stand to benefit greatly from generative AI, yet introduction of this capability will require new skills and processes.

Marketing 124
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News alert: Beazley reports on how AI, new tech distract businesses as cyber risk intensifies

The Last Watchdog

Is business becoming dulled to the cyber security threat As cyber fears decrease, the technological risk landscape has fragmented, with executives nearly as concerned about the perceived threat posed by disruptive new technologies, such as AI, as the risk of cybercrime.

Risk 189
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A Chief Security Concern for Executive Teams

Krebs on Security

Virtually all companies like to say they take their customers’ privacy and security seriously, make it a top priority, blah blah. That’s because very few of the world’s biggest companies list any security executives in their highest ranks. Nor is the average pay hugely different among all three roles.

Security 221
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Don’t let bad data drag you down: A retailer’s guide

Collibra

Retail is a dynamic and competitive market. In addition to the traditional brick-and mortar-stores, the retail business today includes online and mobile stores. And the role of data is getting bigger in supply chain management, omnichannel customer experiences, and target marketing strategies. What if they do not match?

Retail 73
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How IBM and AWS are partnering to deliver the promise of AI for business

IBM Big Data Hub

According to a survey by the MIT Sloan Management Review, nearly 85% of executives believe generative AI will enable their companies to obtain or sustain a competitive advantage. One of the largest children clothing retailer in the US utilizes this solution to streamline its complex supply chain.

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Data privacy examples

IBM Big Data Hub

An online retailer always gets users’ explicit consent before sharing customer data with its partners. Learn how organizations can use IBM Guardium® Data Protection software to monitor data wherever it is and enforce security policies in near real time. The agency does not collect any PII from the households it surveys.

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FCA sets out plans to make Big Tech a priority and provides update on its approach to AI

Data Protection Report

He noted that whilst the growing emergence of Big Tech in financial services has already made life easier for consumers, it remains unclear how valuable their data will become in financial markets. cybersecurity, financial stability, interconnectedness, data concerns or market integrity).