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Retailers can tap into generative AI to enhance support for customers and employees

IBM Big Data Hub

As the retail industry witnesses a shift towards a more digital, on-demand consumer base, AI is becoming the secret weapon for retailers to better understand and cater to this evolving consumer behavior. Retailers recognize the need to build their strategies around AI, integrating it into many aspects of their operations.

Retail 95
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Data is essential: Building an effective generative AI marketing strategy

IBM Big Data Hub

Generative AI is powering a new world of creative, customized communications, allowing marketing teams to deliver greater personalization at scale and meet today’s high customer expectations. Enterprise marketing teams stand to benefit greatly from generative AI, yet introduction of this capability will require new skills and processes.

Marketing 122
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New guidance on direct marketing

Data Protection Report

On 5 December 2022, the Information Commissioner’s office ( ICO ) published its new guidance on direct marketing (the Direct Marketing Guidance ). Back in 2020 the ICO published a Direct Marketing Code of Practice (the Code ) which is required under s. Use of Special Category Data for direct marketing.

Marketing 104
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CGI-sponsored GTNews survey reveals major challenge for corporate banks—declining client satisfaction (part 2)

CGI

CGI-sponsored GTNews survey reveals major challenge for corporate banks—declining client satisfaction (part 2). In my first blog in this two-part series, I shared a key finding of The Global Treasurer’s Transaction Banking Survey (GTNews survey) for 2019—declining corporate client satisfaction.

Retail 90
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News alert: Beazley reports on how AI, new tech distract businesses as cyber risk intensifies

The Last Watchdog

About the Risk & Resilience research During January and February 2023, Beazley commissioned research company Opinion Matters to survey the opinions of over 2,000 business leaders and insurance buyers of businesses based in the UK, US, Canada and Singapore with international operations. About Beazley. Best and A+ by Fitch.

Risk 189
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6 ecommerce trends to watch

IBM Big Data Hub

As the ecommerce market grows exponentially, six trends projected to heavily impact the global market are artificial intelligence (AI), augmented reality, live commerce, online-to-offline ecommerce, social commerce and voice assistants. The ecommerce market has grown exponentially over the last decade.

Retail 87
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Don’t let bad data drag you down: A retailer’s guide

Collibra

Retail is a dynamic and competitive market. In addition to the traditional brick-and mortar-stores, the retail business today includes online and mobile stores. And the role of data is getting bigger in supply chain management, omnichannel customer experiences, and target marketing strategies. What if they do not match?

Retail 86