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How to build a successful product development strategy

IBM Big Data Hub

To remain competitive in today’s relentlessly paced and ever-expanding marketplace, companies must think carefully about what products they’re developing and how they’re developing them, continuously iterating their processes to maintain a competitive edge. Why is a strong product development strategy important?

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How to Perfect Your Hotel Pricing Strategy

Import.IO

It seems like retail/ecommerce is always portrayed as the industry with the most competitive pricing, but hospitality has retail beat. The post How to Perfect Your Hotel Pricing Strategy appeared first on Import.io. Pricing in the hospitality industry is more complicated than in any other industry.

Retail 52
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AI in retail and the rise of the purpose-driven consumer

IBM Big Data Hub

That retail has experienced extreme disruption in recent years is beyond questioning. Even before Covid turned the world on its head, headlines about the so-called “retail apocalypse” were near-ubiquitous in the media. Retail isn’t just big, it’s huge — the National Retail Federation expects sales to grow by as much as 13.5%

Retail 86
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How to achieve high-impact personalization at scale with managed marketing services

IBM Big Data Hub

While core creative and strategy campaigns are kept primarily in-house, marketing leaders are turning to MMS and tapping into their business and technology expertise to accelerate digital marketing operations, bridge talent shortages and fill technology skill gaps. The act of delivering such personalized messaging is a complex challenge.

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How to Prepare for the Metaverse

AIIM

Retailers and brands will open virtual stores, launch virtual collections, or host exclusive digital events for their targeted NFT holders. Right now, just two in five Americans say they are very or somewhat familiar with the metaverse, and less than one in five can correctly define it.

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Customer Experience Trends: How To Stand Out From the Crowd

Reltio

By developing a data strategy around customer experience as a differentiator, you’ll be able to prioritize the building of the integrated data infrastructure and business processes necessary to deliver a consistent and exceptional CX across every touchpoint and channel — no matter how, where, or when customers choose to interact with your brand. .

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How to Take Your Business to The Next Level with Data Intelligence

erwin

Data Intelligence is the analysis of multifaceted data to be used by companies to improve products and services offered and better support investments and business strategies in place. Apply real-time data in marketing strategies. How we collect, process, and use the data for is what differs. What Is Data Intelligence?

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