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CILIP signs pan-European statement on eBooks

CILIP

CILIP signs pan-European statement on eBooks CILIP and library associations from 16 countries have come together to issue a pan-European statement highlighting the changes needed to correct the unfair and unbalanced situation libraries and their patrons face around eBooks.

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Maintaining the Optimal Blend for Digital Success

Thales Cloud Protection & Licensing

Customer Identity & Access Management (CIAM) plays a key role in this narrative – and this eBook explores exactly how. Download the eBook today Encryption Jenn Nuttall | Product Marketing Manager More About This Author > Schema

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Terry Kendrick helps libraries achieve their marketing, communications and engagement goals

CILIP

Facet Publishing announce the publication of Engaging your Community through Active Strategic Marketing: A practical guide for librarians and information professionals by Terry Kendrick. It includes a set of tools and techniques to help reflection and progress towards effective marketing and engagement. Information Now Ltd ?

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Winds of change in the world of academic publishing?

CILIP

"We have, however, become very concerned that current modalities of operation, licensing and broader markets for eBooks are subverting the ability of libraries to perform their traditional and essential functions.

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Best Practices for Marketing Database Cleanse

Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. ZoomInfo has produced this eBook to help marketing leaders understand best practices around cost and value when it comes to choosing a B2B contact data provider. Database Audits.

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Xamcor names John Mancini as Strategic Markets Associate, continuing its M&A Growth & Success

Info Source

a leading M&A Brokerage service serving global Information Management companies, has named John Mancini, past President of AIIM, to the newly created role of Strategic Markets Associate for the company. He has authored more than 30 eBooks on a variety of topics. New York, NY, June 18, 2019 – Xamcor Inc.,

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Empower and Secure your Hybrid Workplace

AIIM

The way organizations create, manage, disseminate, and exploit their enterprise content has changed in response to external market forces and internal business drivers. For more best practices to ensure your content is driving organizational value, download a free copy of this ebook.

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ABCs of Data Normalization for B2B Marketers

It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Well, marketers rely on this grouping to reach their goals.

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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy.

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Marketing-Led Post-COVID-19 Growth Strategies

Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. However, there’s no team better suited to lead that charge than the marketing department. Strategically aligning your systems and teams. Getting consensus on how to define “qualified leads”.

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Best Practices for a Marketing Database Cleanse

Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

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The 5 Stages of Account-Based Marketing — and How to Win Them All

The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. And yet only 43% of marketers are completely satisfied with the quality of their data. But none of this is possible without the most important element of a successful ABM program: good data.

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3 Sizzling Ways to Warm up Cold Calls

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.

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How ZoomInfo Enhances Your Database Management Strategy

It's quite a process for marketing teams to develop a long-term data management strategy. Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. It involves finding a data management provider that can append contacts with correct information — in real-time.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.