Intent signal data comes in two types: either companies or individuals signaling interest in products like yours. Which kind of data delivers more advantages to B2B marketers? It depends. Get this infographic to learn about the advantages of intent-based leads and how you can most effectively use both types of data.

Intent signal data helps B2B marketers engage with buyers sooner in the sales cycle. But there are many confusing terms used to describe intent data. Read this infographic to better understand three common areas of confusion.

This report examines the quantitative research of data leaders on data value and return on investment.

Enterprises poured $73 billion into data management software in 2020 – but are seeing very little return on their data investments. 22% of data leaders surveyed have fully realized ROI in the past two years, with 56% having no consistent way of measuring it.

Businesses today compete on their ability to turn big data into essential business insights. Modern enterprises leverage cloud data lakes as the platform used to store data. 57% of the enterprises currently using a data lake cite improved business agility as a benefit.

Data architectures have evolved dramatically. It is time to reconsider the fundamental ways that information is accumulated, managed, and then provisioned to the different downstream data consumers.

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Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies. With real-time buyer insights, you can be first-in-line to provide solutions and lead better, hyper-personalized conversations.

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Entering a new demand gen position in a volatile market is nerve-wracking. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects using different types of data.

Apache Kafka is a powerful piece of software that can solve a lot of problems. Like most libraries and frameworks, you get out of it what you put into it. Learn 10 rules that will help you perfect your Kafka system to get ahead.

Finding the right CDP can help unlock the value of your customer data. This eBook offers guidance on choosing, deploying, and utilizing a CDP, along with a case study on how one bank put data into action to forge stronger connections with customers.

Datadog

In this eBook, you’ll learn how to migrate workloads to Azure and optimize performance for your serverless and containerized applications in Azure.

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After gathering some of the best go-to-market plays from our own B2B sales and marketing pros, we've package them here for you. Try one of these 16 plays in your next salesflow or as inspiration for your next winning sales engagement strategy.

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Successfully complete the five stages of ABM: define, identify, engage, convert, and connect. We’ll show you how to create a unified system with your sales team to help them land more qualified opportunities and connect with prospects like never before.

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Sourcing the right executive candidates and filling key managerial roles in an organization can be difficult, even in the best of times. Download this eBook to level up your discovery process, talent sourcing, and strategies for reaching your best-fit candidates.

Datadog

Service Level Indicators (SLIs) and Service Level Objectives (SLOs) are a key pillar of Site Reliability Engineering (SRE) and are the principal tool for eliminating needless alerts and focusing on what really matters to the business.

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To stay ahead in this race, every recruiter needs a good playbook. In this eBook, we lay out 12 recruiting plays that can automate key steps in your recruitment process, helping you reduce both the cost and the time it takes to hire the best candidates.

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The question for sales pros is this: Are you ready for the challenge, and opportunity, of selling to the C-suite? The following 12 tips can help ensure that you and your team are.

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This eBook will answer all your questions and more on Conversation Intelligence (CI) by providing a complete overview and its need in Revenue organizations - delivering impact from your Sales Development Representatives all the way to the C-Suite.