Resources

Leading Advertising and Analytics Company Outperforms With a Graph Database

Xandr, a division of AT&T, has built an identity graph that connects information on people, households, and more. The company is using this graph to provide advertisers an ability to deliver commercials more successfully than ever before. Learn more.

The Best Data Retention Policy & Template To Get You Started

In this whitepaper from Onna, we will walk you through data retention best practices and provide you with a downloadable template to help you get organized and gain better visibility into your data’s lifecycle.

Digital Trends Report 2020

Amplitude

As part of our goal to continue helping our community during these times, we wanted to share with you this critical data on the state of digital products across industries and provide context on how businesses are responding to the changing winds.

Testing at Every Stage of Development

UserTesting

Up to 80% of new products fail. The reality is harsh and the reasons why are endless. Perhaps the new product couldn’t oust a customer favorite. Maybe it looked great but was too hard to use. Or, despite being a superior product, the go-to-market strategy failed. There’s always a risk when building a new product, but you can hedge your bets by understanding exactly what your customers' expectations truly are at every step of the development process.

The Best Sales Forecasting Models for Weathering Your Goals

ZoomInfo

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

This Buyer’s Guide Will Help you Choose the Best Graph Database

Selecting a graph database is an important decision that can shape the success of your organization. This guide is intended to assist your buying decision with side-by-side comparisons of graph databases from Amazon, DataStax, Neo4j, and TigerGraph.

Product Analytics Playbook: Mastering Retention

Amplitude

Why do your users churn? In this guide you'll learn common product pitfalls and how to fix them.

Rethinking Information Governance In The Age of Unstructured Enterprise Data

Today’s organizations are faced with the overwhelming challenge of managing, finding, and leveraging their information. This eBook discusses a newly discovered information discipline and is filled to the brim with helpful information.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

ZoomInfo

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Design Thinking for Product Teams: Leverage Human Insight Throughout Development

UserTesting

Product teams must increase their exposure hours with customers—seeing and hearing them. Human insights and the design thinking framework can be applied to your development cycle to help you build better products and experiences for your customers.

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

ZoomInfo

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

The North Star Playbook

Amplitude

Every product needs a North Star. In this guide, we will show you the metrics product managers need to tie product improvements to revenue impact. If you are looking for a more-focused, less-reactive way to work, this guide is for you.

Add User Tests to Your Agile Process: Reduce Risk in Shipping New Products

UserTesting

Agile has become the go-to methodology for companies that want to reduce the risk involved in shipping new products. But how do you prevent building items nobody wants? If you wait to get user feedback until after development, then you’ve waited too long.

Marketing-Led Post-COVID-19 Growth Strategies

ZoomInfo

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. However, there’s no team better suited to lead that charge than the marketing department.

How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

ZoomInfo

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”

Marketing Ops: The New Revenue Hero

ZoomInfo

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.

What We Learned From Our Own Data-Driven ABM Strategy

ZoomInfo

ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy. In this eBook, we will reveal the good and the bad from our own campaign and highlight some key takeaways on how to improve your ABM strategies moving forward.

Catch Them If You Can: The Passive Candidates Edition

ZoomInfo

With the right tools and mindset, it’s possible to track down this candidate (and many others like them!). How? Simple: By thinking like one. To get started on your search, we’ve gathered clues you’ll need to get in the mind of your passive prospects.

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