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Volvo retailer leaks sensitive files

Security Affairs

The Brazilian retail arm of car manufacturing giant Volvo leaked sensitive files, putting its clientele in the vast South American country in peril. Volvo’s retailer in Brazil, Dimas Volvo, leaked sensitive files through its website. website, belonging to an independent Volvo retailer in the Santa Catarina region of Brazil.

Retail 91
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Data is essential: Building an effective generative AI marketing strategy

IBM Big Data Hub

Generative AI is powering a new world of creative, customized communications, allowing marketing teams to deliver greater personalization at scale and meet today’s high customer expectations. With the right generative AI strategy, marketers can mitigate these concerns. The journey starts with sound data.

Marketing 117
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News Alert: Reflectiz declares war on Magecart web-skimming attacks as holidays approach

The Last Watchdog

As the Holiday Season approaches, online retailers face the challenge of protecting their websites against the growing threat of malicious attacks, such as Magecart. Reflectiz automatically detects third-party code changes, keylogging , and communication with malicious domains to prevent Magecart web-skimming attacks. reflectiz.co

Retail 278
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Delivering on promise and purpose in the retail supply chain

IBM Big Data Hub

Today’s consumers want to know that retailers and brands are aligned with their values. So, while retailers can—and must—use technology as their differentiator, to win the lion’s share of consumer hearts, retail leaders must deliver on promises and purpose. Simple: communicate! ​ 2.

Retail 62
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How to achieve high-impact personalization at scale with managed marketing services

IBM Big Data Hub

To help companies better deliver on their marketing vision and scale their marketing business processes, managed marketing services (MMS) offshore has become a fast growing trend. What are managed marketing services (MMS)? Traditionally, business processes tied to marketing are manual tasks completed in-house and onshore.

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Connected Customer 360 Profiles for Retail & Luxury Brands

Reltio

3 Things Data Innovators at Retail & Luxury Brands Have in Common. Retail and luxury brand leaders may use different terms to describe customers, including “clients” or “guests.” According to Accenture , 71% of retail executives believe digital demographics are expanding the number of ways they deliver products and services.

Retail 78
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Getting Customer Communications Right in Times of Coronavirus

HL Chronicle of Data Protection

Across the world, large retail stores and small businesses alike are shutting their doors. Privacy and data protection laws everywhere regulate the ability of organisations to communicate with individuals for both service-related and promotional purposes.