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Data is essential: Building an effective generative AI marketing strategy

IBM Big Data Hub

Generative AI is powering a new world of creative, customized communications, allowing marketing teams to deliver greater personalization at scale and meet today’s high customer expectations. With the right generative AI strategy, marketers can mitigate these concerns. The journey starts with sound data.

Marketing 114
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How to achieve high-impact personalization at scale with managed marketing services

IBM Big Data Hub

To help companies better deliver on their marketing vision and scale their marketing business processes, managed marketing services (MMS) offshore has become a fast growing trend. What are managed marketing services (MMS)? Traditionally, business processes tied to marketing are manual tasks completed in-house and onshore.

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Enhancing triparty repo transactions with IBM MQ for efficiency, security and scalability

IBM Big Data Hub

Triparty repo dealing systems, central to these exchanges, require seamless and secure communication across different platforms. IBM MQ and its effect on triparty repo dealing system IBM MQ is a messaging system that allows parties to communicate with each other in a protected and reliable manner.

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2018 Call for Code Winner Project OWL advances its natural disaster communication network

IBM Big Data Hub

How SpaceDucks 3 enables the future of disaster connectivity There are huge markets for aerospace technology, not to mention the societal impact we can make providing remote or disaster-struck regions with basic, low cost, simple communications when it is needed most. We are now one step closer to making that vision a reality.

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Streamlining supply chain management: Strategies for the future

IBM Big Data Hub

On top of disruption, companies with global supply chains must also deal with different regulatory environments, cultural norms and market conditions. Big data and predictive analytics are increasingly being used to improve forecasting accuracy, allowing businesses to respond more effectively to changes in customer needs.

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Streamlining digital commerce: Integrating IBM API Connect with ONDC 

IBM Big Data Hub

In the dynamic landscape of digital commerce, seamless integration and efficient communication drive the success of buyers, sellers and logistics providers. It provides capabilities for designing, deploying and consuming APIs, thereby putting up secure and efficient communication between different applications and systems.

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Unlocking the power of chatbots: Key benefits for businesses and customers

IBM Big Data Hub

Interact when and where customers are Conversational marketing can be deployed across a wide variety of platforms and tools to meet your customers where and how they prefer. Your potential market is worldwide. This consistency, derived from the knowledge base, helps to maintain brand integrity and accuracy in customer communications.

Sales 87