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Data is essential: Building an effective generative AI marketing strategy

IBM Big Data Hub

Generative AI is powering a new world of creative, customized communications, allowing marketing teams to deliver greater personalization at scale and meet today’s high customer expectations. Enterprise marketing teams stand to benefit greatly from generative AI, yet introduction of this capability will require new skills and processes.

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Three Strategies for Big Data Security

Thales Cloud Protection & Licensing

The 2018 Thales Data Threat Report (DTR) has great information on Big Data use and security. We surveyed more than 1,200 senior security executives from around the world, and virtually all (99%) report they plan to use Big Data this year. Top Big Data Security Concerns. Big Data is unstructured.

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Trying to tackle Big Data: European Union launches draft Data Act

Data Matters

On 23 February 2022, the European Commission ( Commission ) proposed a draft of a regulation on harmonised rules on fair access to and use of data – also known as the Data Act. 1] BEUC, “ Data Act important for competition and consumer choice ” (23 February 2022), [link]. [2]

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How to achieve high-impact personalization at scale with managed marketing services

IBM Big Data Hub

To help companies better deliver on their marketing vision and scale their marketing business processes, managed marketing services (MMS) offshore has become a fast growing trend. What are managed marketing services (MMS)? Traditionally, business processes tied to marketing are manual tasks completed in-house and onshore.

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Responding in real time to changing market dynamics

IBM Big Data Hub

Keeping up with the volatility of the market is no easy task. Specifically, organizations that can implement more continuously aware, dynamic, and automated inventory management systems create a significant competitive advantage to increase market share.

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AI in marketing: How to leverage this powerful new technology for your next campaign

IBM Big Data Hub

1) But what about AI’s potential specifically in the field of marketing? From customized content creation to task automation and data analysis, AI has seemingly endless applications when it comes to marketing, but also some potential risks. What is AI marketing?

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How State Governments Can Protect and Win with Big Data, AI and Privacy

Bill Schmarzo - Dell EMC

I was recently asked to conduct a 2-hour workshop for the State of California Senior Legislators on the topic of “Big Data, Artificial Intelligence and Privacy.” The government can’t afford to stand by and let the markets decide. Figure 3: Big Data and AI Reducing Crop Loss to Diseases.