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AI in commerce: Essential use cases for B2B and B2C

IBM Big Data Hub

Key takeaways By implementing effective solutions for AI in commerce, brands can create seamless, personalized buying experiences that increase customer loyalty, customer engagement, retention and share of wallet across B2B and B2C channels. Today the technology’s advanced capabilities encourage widespread adoption.

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The new wave of channel marketing: What partners can expect in H2 2024 

OpenText Information Management

We’re well into 2024 now and the channel marketing landscape continues to change, thanks to a blend of innovation and connectivity. In this blog, we aim to provide a comprehensive overview of the key trends that are set to redefine channel marketing in the second half of the year.

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Data Breach Today - Untitled Article

Data Breach Today

18 Best 2018 B2B Lead Generation Strategies For Marketers. Have you yet planned your best 2018 B2B lead generation strategies? Well if you have not until now then you should probably know that when it comes to B2B lead Generation, 2018 is going to become the lifeblood of modern sales process. Whom are you catering to?

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Three customer success trends in a post-pandemic world

OpenText Information Management

As B2B SaaS companies gained popularity in the early 2000s, vendors faced a challenge: neglecting customer training and retention led to frustrated users grappling with complex software, resulting in higher churn rates and reduced profitability. Here are three trends impacting the landscape. Accenture Life Trends , 2024.

Sales 64
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Your Guide to Using Conversational Marketing to Drive Demand Generation

Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue.

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EDI trends in 2022

OpenText Information Management

The global EDI (electronic data interchange) market is expected to?double And its relevance is set to grow as we … The post EDI trends in 2022 appeared first on OpenText Blogs. double in the next six years. Not bad for a technology that, for more than three decades, has been predicted to disappear.

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The Five Biggest Trends Driving Software Licensing and Entitlement Management

Thales Cloud Protection & Licensing

The Five Biggest Trends Driving Software Licensing and Entitlement Management. Frost & Sullivan market research consulting firm recently studied the factors that are both driving and restraining the growth of SLM and EMs. Below are the five trends that Frost & Sullivan said are making all the difference: 1.