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Terry Kendrick helps libraries achieve their marketing, communications and engagement goals

CILIP

Facet Publishing announce the publication of Engaging your Community through Active Strategic Marketing: A practical guide for librarians and information professionals by Terry Kendrick. It includes a set of tools and techniques to help reflection and progress towards effective marketing and engagement.

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GUEST ESSAY: Six risks tied to social media marketing that all businesses should heed

The Last Watchdog

Here are five potential pitfalls of social media marketing. As proven when The Department of Education misspelt W. Risk no 5: Fake News Social media moves fast, and it can take a very short amount of time for a viral video or entertaining news article to spread across the globe.

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The Sheriffs are in Town: Recent Developments in Initial Coin Offerings (ICO) Enforcement and Investor Education

Data Matters

Tomahawk was unsuccessful in raising money directly through an ICO and launched a “bounty program” for third parties to earn Tomahawkcoins in exchange for marketing efforts. The SEC stated that Tomahawk received value in the form of online marketing and the creation of a public trading market for its securities. securities laws.

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Part 1: OMG! Not another digital transformation article! Is it about understanding the business drivers?

ARMA International

In the context of DT, this article defines content as information or data that has context and is consumable by humans and automated systems that allow them to make decisions, support operations, take actions, and monetize value by delivering products and services. Content Marketing Platforms (CMP). Content Services (CS).

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Hidden Biases in Cybersecurity Reviews – And How to Use Them

eSecurity Planet

For example, when surveying the market for email security, survey results should include respondents from each category that might represent different needs. Organization type: corporate, education, utility, non-profit, government International regions: Asia, South America, North America, etc.

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eDiscovery Markets Are Growing and Legal Tech Investments Are “Skyrocketing”. So, Who’s Buying?: eDiscovery Trends

eDiscovery Daily

Though the growth of the markets and the growth in legal tech investment is certainly worth celebrating (especially for those who’ve seen their investments pay off). ; o ) But what I’m asking is: who’s buying the technology? So, it’s the law firms that are fueling this growth in the market? No, I don’t mean who’s buying the drinks.

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How to responsibly scale business-ready generative AI

IBM Big Data Hub

Possibilities are growing that include assisting in writing articles, essays or emails; accessing summarized research; generating and brainstorming ideas; dynamic search with personalized recommendations for retail and travel; and explaining complicated topics for education and training.

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