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4 smart technologies modernizing sourcing strategy

IBM Big Data Hub

In sourcing strategy, blockchain technology helps track orders, payments, accounts and more. For example, blockchain-backed contract management, when combined with automation, creates efficiencies and offers a high level of security. How is sourcing strategy different than procurement strategy?

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Enterprises’ best bet for the future: Securing generative AI  

IBM Big Data Hub

IBM and AWS study: Less than 25% of current generative AI projects are being secured The enterprise world has long operated on the notion that trust is the currency of good business. Businesses must determine whether the generative AI interfacing with users is trusted, and security is a fundamental component of trust.

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Shifting Risk and Business Environment Demand creates a Shift in Security Strategies

Thales Cloud Protection & Licensing

Shifting Risk and Business Environment Demand creates a Shift in Security Strategies. The 2022 Thales Data Threat Report, based on data from a survey of almost 2,800 respondents from 17 countries across the globe, illustrates these trends and changes. Malware and accidental human error are the biggest security threats.

Risk 126
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Data is essential: Building an effective generative AI marketing strategy

IBM Big Data Hub

In a May 2023 survey carried out by IBM and Momentive.ai , 67% of CMOs reported that they plan on implementing generative AI in the next 12 months and 86% plan to do so within 24 months. With the right generative AI strategy, marketers can mitigate these concerns.

Marketing 127
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How to Package and Price Embedded Analytics

Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? This framework explains how application enhancements can extend your product offerings. Brought to you by Logi Analytics.

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Create a lasting customer retention strategy

IBM Big Data Hub

An effective customer retention strategy should support the company to maintain a healthy stable of loyal customers and bring in new customers. Steps to create an effective customer retention strategy Effective customer retention strategies begin the moment a first-time customer makes a purchase.

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From investment to innovation engine: Cloud technology and DevOps strategy are drivers of digital transformation

OpenText Information Management

Decision makers surveyed by 451 Research cited improved operational efficiency, greater security, and cost savings as key benefits of cloud-native technology. Leveraging a DevOps strategy – that strategically combines software development with IT operations – is central to this transformation.