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Data is essential: Building an effective generative AI marketing strategy

IBM Big Data Hub

In a May 2023 survey carried out by IBM and Momentive.ai , 67% of CMOs reported that they plan on implementing generative AI in the next 12 months and 86% plan to do so within 24 months. With the right generative AI strategy, marketers can mitigate these concerns.

Marketing 119
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Create a lasting customer retention strategy

IBM Big Data Hub

An effective customer retention strategy should support the company to maintain a healthy stable of loyal customers and bring in new customers. Steps to create an effective customer retention strategy Effective customer retention strategies begin the moment a first-time customer makes a purchase. The calculation is that simple.

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Security Affairs newsletter Round 435 by Pierluigi Paganini – International edition

Security Affairs

Every week the best security articles from Security Affairs are free for you in your email box. A new round of the weekly SecurityAffairs newsletter arrived! Enjoy a new round of the weekly SecurityAffairs newsletter, including the international press. Being Used to Phish So Many of Us?

Security 111
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The race for corporate banks to catch up with their retail peers

CGI

The race for corporate banks to catch up with their retail peers. Corporate and transaction banks (CTBs) face the challenge of delivering services equivalent to those offered by their retail bank peers. Corporates, particularly large corporates, have not experienced the benefits of this evolution in retail banking.

Retail 68
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A Chief Security Concern for Executive Teams

Krebs on Security

Virtually all companies like to say they take their customers’ privacy and security seriously, make it a top priority, blah blah. That’s because very few of the world’s biggest companies list any security executives in their highest ranks. banks) would have this role in their executive leadership team.

Security 210
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News alert: Beazley reports on how AI, new tech distract businesses as cyber risk intensifies

The Last Watchdog

Is business becoming dulled to the cyber security threat As cyber fears decrease, the technological risk landscape has fragmented, with executives nearly as concerned about the perceived threat posed by disruptive new technologies, such as AI, as the risk of cybercrime.

Risk 161
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Don’t let bad data drag you down: A retailer’s guide

Collibra

Retail is a dynamic and competitive market. In addition to the traditional brick-and mortar-stores, the retail business today includes online and mobile stores. And the role of data is getting bigger in supply chain management, omnichannel customer experiences, and target marketing strategies. What if they do not match?

Retail 88