article thumbnail

New Market Survey Reveals 5 Key Digital Transformation Trends

Micro Focus

But, as Dana Korch discovers, help is at hand in the form of brand-new market insights. The post New Market Survey Reveals 5 Key Digital Transformation Trends appeared first on Micro Focus Blog. Plotting the right course towards digital transformation requires considering so many factors, the choices are bewildering.

article thumbnail

AI and Ransomware Top the List of Mid-Market IT Cyber Threats

KnowBe4

A recent report reveals a significant discrepancy in the priorities of mid-market IT departments when it comes to addressing cyber threats. It's somewhat ironic that IT professionals find themselves entangled in a logical paradox when responding to surveys, as demonstrated by Node4’s Mid-Market IT Priorities Report 2024.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

IDG survey: how marketing services firms are meeting communications challenges

OpenText Information Management

Independent research firm IDG has published a white paper based on surveys of ad agency executives. Entitled “Meeting the Challenges of Marketing Communications Delivery,” it provides insights into how the ad business is evolving their infrastructure to meet customer communication requirements.

article thumbnail

Data is essential: Building an effective generative AI marketing strategy

IBM Big Data Hub

Generative AI is powering a new world of creative, customized communications, allowing marketing teams to deliver greater personalization at scale and meet today’s high customer expectations. Enterprise marketing teams stand to benefit greatly from generative AI, yet introduction of this capability will require new skills and processes.

Marketing 117
article thumbnail

2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.

article thumbnail

GenAI job listings up 306%, survey shows

Information Matters

Recent data from AIPRM reveals several key insights into the current AI job market. Listings and salaries for AI roles are increasing rapidly, with AI job postings on Indeed up Read more The post GenAI job listings up 306%, survey shows appeared first on Information Matters - Where AI Meets Knowledge Management.

article thumbnail

New guidance on direct marketing

Data Protection Report

On 5 December 2022, the Information Commissioner’s office ( ICO ) published its new guidance on direct marketing (the Direct Marketing Guidance ). Back in 2020 the ICO published a Direct Marketing Code of Practice (the Code ) which is required under s. Use of Special Category Data for direct marketing.

Marketing 103
article thumbnail

How to Package and Price Embedded Analytics

Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? This framework explains how application enhancements can extend your product offerings. Brought to you by Logi Analytics.

article thumbnail

Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

article thumbnail

The ABM Benchmark Survey

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?

article thumbnail

New Study: 2018 State of Embedded Analytics Report

We surveyed 500+ application teams embedding analytics to find out which analytics features actually move the needle. Why do some embedded analytics projects succeed while others fail? Read the 6th annual State of Embedded Analytics Report to discover new best practices. Brought to you by Logi Analytics.

article thumbnail

Embedded BI and Analytics: Best Practices to Monetize Your Data

Speaker: Azmat Tanauli, Senior Director of Product Strategy at Birst

In a recent Economist survey of 476 senior executives worldwide, 60% are already generating revenue from their data, and a whopping 83% have used data to make existing products or services more profitable. How much potential revenue is hidden in your data?