Remove how-to-buy renewal
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Token Licensing is Taking Off: Here's Why

Thales Cloud Protection & Licensing

How can software providers remove pricing complexities and start selling more efficiently? Token licensing is a powerful tool that can make multi-layered software offerings simpler to buy and use. A customer needs ten instances of a particular software solution; they buy ten licenses for the software. Token Licensing.

B2B 71
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Create a lasting customer retention strategy

IBM Big Data Hub

Make an excellent product Ultimately, the initial battle for customer loyalty depends on whether the product or solution they buy directly or from a retailer is worth the money they spent. Customer retention must be a top priority for leaders of any company wanting to remain competitive. The calculation is that simple.

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Confessions of an ID Theft Kingpin, Part I

Krebs on Security

O’Neill said he opened the investigation into Ngo’s identity theft business after reading about it in a 2011 KrebsOnSecurity story, “ How Much is Your Identity Worth? “He was selling the personal information on more than 200 million Americans and allowing anyone to buy it for pennies apiece.”

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Marketers Have Given Up on Context, And Our National Discourse Is Suffering

John Battelle's Searchblog

Thanks to new approaches which fuse at-scale ad targeting with high-quality editorial product, you can step into this renewed role without sacrificing the reach, precision, and targeting afforded by the likes of Facebook, Google, Twitter, and their kin. To understand how, let’s review some history. So let’s talk about it.

Marketing 137
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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

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AI in retail and the rise of the purpose-driven consumer

IBM Big Data Hub

New research from NielssenIQ suggests that the widespread availability of vaccines is fueling a “ cautious confidence renewal ” among shoppers, even while priorities and shopping habits continue to be impacted by the pandemic. Retail isn’t just big, it’s huge — the National Retail Federation expects sales to grow by as much as 13.5%

Retail 87
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How one IBMer is creating a more sustainable future for the island where he grew up

IBM Big Data Hub

Various facilities were without power, and supplies from outside the island were also cut off, so we were unable to buy food. ” As a result, Takahito focuses on how he can help address similar problems. ” As a result, Takahito focuses on how he can help address similar problems.