New guidance on direct marketing
Data Protection Report
JANUARY 10, 2023
On 5 December 2022, the Information Commissioner’s office ( ICO ) published its new guidance on direct marketing (the Direct Marketing Guidance ). Back in 2020 the ICO published a Direct Marketing Code of Practice (the Code ) which is required under s. 122 of the Data Protection Act 2018. 122 of the Data Protection Act 2018.
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