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Incognito Darknet Market Mass-Extorts Buyers, Sellers

Krebs on Security

Borrowing from the playbook of ransomware purveyors, the darknet narcotics bazaar Incognito Market has begun extorting all of its vendors and buyers, threatening to publish cryptocurrency transaction and chat records of users who refuse to pay a fee ranging from $100 to $20,000. An extortion message currently on the Incognito Market homepage.

Marketing 269
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AI and Ransomware Top the List of Mid-Market IT Cyber Threats

KnowBe4

A recent report reveals a significant discrepancy in the priorities of mid-market IT departments when it comes to addressing cyber threats. It's somewhat ironic that IT professionals find themselves entangled in a logical paradox when responding to surveys, as demonstrated by Node4’s Mid-Market IT Priorities Report 2024.

Marketing 103
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ISMG Editors: Reasons to Cheer About Cybersecurity Market

Data Breach Today

Also: Feds Out Hospitals Over Tracking Tools; Ongoing Saga of Wiz-SentinelOne Deal In the latest weekly update, ISMG editors discuss the state of cybersecurity market resilience in 2023, why U.S.

Marketing 275
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FBI Seizes Bot Shop ‘Genesis Market’ Amid Arrests Targeting Operators, Suppliers

Krebs on Security

Several domain names tied to Genesis Market , a bustling cybercrime store that sold access to passwords and other data stolen from millions of computers infected with malicious software, were seized by the Federal Bureau of Investigation (FBI) today. Genesis Market has introduced a number of cybercriminal innovations throughout its existence.

Marketing 333
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ABCs of Data Normalization for B2B Marketers

It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Well, marketers rely on this grouping to reach their goals.

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A Marketer's Competition

Data Breach Today

In this episode of "Cybersecurity Unplugged," David Bruce of Broadcom discusses the competition and noise that marketers face today, why product builders and marketers should communicate about strategy, and how to describe your product in a way that lets customers know why it's important.

Marketing 219
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Hostile Takeover: Kraken Hacks Rival Darknet Market Solaris

Data Breach Today

Since Hydra Market Got Shuttered by Police, Russian Rivals Battle for Market Share Competition between rival Russian-language darknet markets remains fierce since police shuttered Hydra last year. The latest to fall dark is Solaris, which controlled an estimated 25% of the darknet drug trade.

Marketing 212
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Your Guide to Using Conversational Marketing to Drive Demand Generation

Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way.

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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy.

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Best Practices for a Marketing Database Cleanse

Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider. What’s involved in their maturity process?

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The 5 Stages of Account-Based Marketing — and How to Win Them All

The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. And yet only 43% of marketers are completely satisfied with the quality of their data. But none of this is possible without the most important element of a successful ABM program: good data.

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The ABM Benchmark Survey

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?

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How ZoomInfo Enhances Your Database Management Strategy

It's quite a process for marketing teams to develop a long-term data management strategy. Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. It involves finding a data management provider that can append contacts with correct information — in real-time.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.