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Retail technology and frontline workers: Delivering unforgettable customer experiences

IBM Big Data Hub

The retail industry employs millions of people, and next-generation retail employees will be significantly impacted by the rise of generative AI. With generative AI, retailers can fine-tune inventory and adapt store layouts in real-time, improving navigation, product visibility and stock management.”

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The customer experience evolution: Today’s data-driven, real-time discipline

IBM Big Data Hub

An evolution of customer experience (CX) was to be expected. Throughout modern history, organizations have encountered internal and external challenges that changed how they interact with customers and how customers view those organizations. Customer retention is difficult to keep high.

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Customer experience examples that drive value

IBM Big Data Hub

Organizations that provide an excellent customer experience (CX) can improve sales revenues by 2 to 7 percent and profitability by 1 to 2 percent, according to McKinsey. Focusing on good CX can increase customer satisfaction and drive more meaningful customer interactions, ultimately increasing sales and customer retention.

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7 customer experience trends in 2024

IBM Big Data Hub

Customer experience (CX) defines a customer’s journey with a company, including both direct and indirect touchpoints. Businesses that place the emotional needs of the buyer persona at the forefront of the customer experience strategy fosters great relationships.

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Retailers can tap into generative AI to enhance support for customers and employees

IBM Big Data Hub

As the retail industry witnesses a shift towards a more digital, on-demand consumer base, AI is becoming the secret weapon for retailers to better understand and cater to this evolving consumer behavior. Generative AI excels at handling diverse data sources such as emails, images, videos, audio files and social media content.

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How chatbots can provide a better customer experience

IBM Big Data Hub

However, with some support teams handling thousands of calls from customers daily, meeting these needs in real-time has become increasingly challenging. That raises the question, how can business owners keep all customers satisfied with their customer experience? 
 How do customer service chatbots work?

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Customer Experience Trends: How To Stand Out From the Crowd

Reltio

Customer experience trends might change from time to time, but the central component remains steady: The customer must be at the heart of every business decision that you make. Customer Experience Trends: The Rise of the Consumer. Every facet of business has changed to adapt to the Experience Economy.