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Customer service vs customer experience: Key differentiators

IBM Big Data Hub

In many organizations, but not all, customer service is treated as part of the customer experience. Both are interested in driving customer satisfaction, but they focus on different parts of the customer journey to achieve it. So what are the key differences in customer service vs. customer experience?

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The customer experience evolution: Today’s data-driven, real-time discipline

IBM Big Data Hub

An evolution of customer experience (CX) was to be expected. Throughout modern history, organizations have encountered internal and external challenges that changed how they interact with customers and how customers view those organizations. Customer needs changed. Customer retention is difficult to keep high.

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Exploring the hyper-competitive future of customer experience

IBM Big Data Hub

The future of customer experience (CX) is more : more data, more technology, more surprising and delighting. It’s also more pressure to retain those customers, whether those interactions happen online or in-store. As customer expectations and habits change, so too must the CX that organizations provide.

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7 customer experience trends in 2024

IBM Big Data Hub

Customer experience (CX) defines a customer’s journey with a company, including both direct and indirect touchpoints. Businesses that place the emotional needs of the buyer persona at the forefront of the customer experience strategy fosters great relationships.

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Drive GTM Efficiency with Tech Stack Consolidation

With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.

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Customer experience examples that drive value

IBM Big Data Hub

Organizations that provide an excellent customer experience (CX) can improve sales revenues by 2 to 7 percent and profitability by 1 to 2 percent, according to McKinsey. Focusing on good CX can increase customer satisfaction and drive more meaningful customer interactions, ultimately increasing sales and customer retention.

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Unlocking success: Key components of a winning customer experience strategy

IBM Big Data Hub

Customer experience strategy (CX strategy) is when organizations optimize customer engagements to create happy customers, drive customer loyalty and help to recruit new customers. Providing a better customer experience takes into consideration the entire customer journey and every customer touch-point.

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Data-Driven Marketing 101

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics. Here’s what’s covered: How data-driven marketing drives the customer experience. The most challenging obstacles to data-driven marketing success. Understanding marketing strategy & performance.

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Building Best-in-Class Enterprise Analytics

Speaker: Anthony Roach, Director of Product Management at Tableau Software, and Jeremiah Morrow, Partner Solution Marketing Director at Dremio

Tableau works with Strategic Partners like Dremio to build data integrations that bring the two technologies together, creating a seamless and efficient customer experience. As a result, these two solutions come together to deliver: Lightning-fast BI and interactive analytics directly on data wherever it is stored.