article thumbnail

AI in commerce: Essential use cases for B2B and B2C

IBM Big Data Hub

Key takeaways By implementing effective solutions for AI in commerce, brands can create seamless, personalized buying experiences that increase customer loyalty, customer engagement, retention and share of wallet across B2B and B2C channels. However, for this integration to be successful, trust must be at the core of its implementation.

B2C 58
article thumbnail

News alert: AppDirect poll reveals company leaders losing sleep over cyber risks, compliance

The Last Watchdog

28, 2023 – AppDirect , the world’s leading B2B subscription commerce platform, today released key findings from its IT Business Leaders 2024 Outlook Report. This demonstrates a lack of rigorous employee education and training on cybersecurity measures, making employees part of the problem rather than part of the solution. “IT

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How AI is shaping the future of EDI

OpenText Information Management

Yet, while the technologies used for EDI connectivity continue to evolve, misconceptions and a general lack of understanding around EDI and B2B integration persist. B2B integration solutions must support these kinds of data flows and core EDI messaging to avoid fragmentation of supply chain data flows across multiple platforms.

B2B 57
article thumbnail

GUEST ESSAY: ‘CyberXchange’ presents a much-needed platform for cybersecurity purchases

The Last Watchdog

Consider that PCI-DSS alone has over 250 complex requirements that include things like endpoint protection, password management, anti-virus, border security, data recovery and awareness training. That shift will start happening in the B2B sphere and the cybersecurity industry.

article thumbnail

Data is essential: Building an effective generative AI marketing strategy

IBM Big Data Hub

If the training data is biased or incomplete, the models may generate inaccurate content. Because various generative AI solutions are trained on large swaths of data, they have the capability to pull and interpret existing data incorrectly. Thus, the tool has the potential to provide unexpected results.

Marketing 122
article thumbnail

SHARED INTEL Q&A: My thoughts and opinions about cyber threats — as discussed with OneRep

The Last Watchdog

Editor’s note: I recently had the chance to participate in a discussion about the overall state of privacy and cybersecurity with Erin Kapczynski, OneRep’s senior vice president of B2B marketing. Regular training and simulations can help reduce risks associated with human errors. How can companies minimize risks?

article thumbnail

Supply Chain Integration Learn Path at Enterprise World

OpenText Information Management

The Supply Chain Integration Learn Path at OpenText™ Enterprise World 2019 in Toronto delivers practical training, tools and best practices when deploying B2B integration to transform your supply chain operations. It … The post Supply Chain Integration Learn Path at Enterprise World appeared first on OpenText Blogs.

B2B 66