article thumbnail

AI in commerce: Essential use cases for B2B and B2C

IBM Big Data Hub

Key takeaways By implementing effective solutions for AI in commerce, brands can create seamless, personalized buying experiences that increase customer loyalty, customer engagement, retention and share of wallet across B2B and B2C channels. This includes trust in the data, the security, the brand and the people behind the AI.

B2C 66
article thumbnail

News alert: AppDirect poll reveals company leaders losing sleep over cyber risks, compliance

The Last Watchdog

28, 2023 – AppDirect , the world’s leading B2B subscription commerce platform, today released key findings from its IT Business Leaders 2024 Outlook Report. AppDirect’s survey results come at a time when increased security is a growing need for organizations everywhere. Human error is among the top causes of security breaches.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Is a SaaS Security Checklist? Tips & Free Template

eSecurity Planet

SaaS security checklists are frameworks for protecting data and applications in cloud-based environments. They serve as benchmarks for upholding strong security requirements, evaluating existing tools, and assessing potential solutions. We’ve designed a customizable template to help you develop your own SaaS security checklist.

Security 105
article thumbnail

GUEST ESSAY: ‘CyberXchange’ presents a much-needed platform for cybersecurity purchases

The Last Watchdog

For organizations looking to improve their security posture, this is causing confusion and vendor fatigue, especially for companies that don’t have a full time Chief Information Security Officer. Traditional channels for choosing the right security solutions are proving to be increasingly ineffective.

article thumbnail

Data is essential: Building an effective generative AI marketing strategy

IBM Big Data Hub

If the training data is biased or incomplete, the models may generate inaccurate content. Because various generative AI solutions are trained on large swaths of data, they have the capability to pull and interpret existing data incorrectly. Thus, the tool has the potential to provide unexpected results.

Marketing 115
article thumbnail

SHARED INTEL Q&A: My thoughts and opinions about cyber threats — as discussed with OneRep

The Last Watchdog

Editor’s note: I recently had the chance to participate in a discussion about the overall state of privacy and cybersecurity with Erin Kapczynski, OneRep’s senior vice president of B2B marketing. Byron is the founder and editor-in-chief of The Last Watchdog on Privacy & Security. How can companies minimize risks?

article thumbnail

What the Email Security Landscape Looks Like in 2023

Security Affairs

Email-based threats have become increasingly sophisticated, how is changing the Email Security Landscape? Recently, VIPRE Security Group published their Email Security in 2023 report , where they shared insights on the development of email-based threats and how they can impact organizations. It’s not likely to stop there.