IBM Big Data Hub

SEPTEMBER 6, 2023

If the training data is biased or incomplete, the models may generate inaccurate content. For example, a retail clothing company might use generative AI to customize email or online experiences tailored for different customer personas. For marketing in particular, generative AI can help with content development and audience targeting.

Marketing 122

Marketing B2B Customer Experience Communications 122

Data Protection Report

JANUARY 10, 2023

The Direct Marketing Guidance is accompanied by various resources, including checklists, FAQs, an online training module, specific guidance relating to SMEs, B2B marketing, data brokers, political campaigning and direct marketing in the public sector. B2B marketing on professional networking sites.

Marketing 104

Marketing B2B Personal data Retail 104

Bill Schmarzo - Dell EMC

APRIL 4, 2018

We sought to train our students – tomorrow’s business leaders – to embrace the “Big Data MBA” concepts in creating digital transformation-based business models. To support this training, we created a methodology that guided the students through a digital transformation exercise. Captures “What Does Success Look Like?”

Digital transformation 98

Digital transformation Big data Marketing Artificial Intelligence 98

Bill Schmarzo - Dell EMC

APRIL 4, 2018

We sought to train our students – tomorrow’s business leaders – to embrace the “Big Data MBA” concepts in creating digital transformation-based business models. To support this training, we created a methodology that guided the students through a digital transformation exercise. Captures “What Does Success Look Like?”

Digital transformation 40

Digital transformation Big data Marketing Artificial Intelligence 40