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The customer experience evolution: Today’s data-driven, real-time discipline

IBM Big Data Hub

An evolution of customer experience (CX) was to be expected. Throughout modern history, organizations have encountered internal and external challenges that changed how they interact with customers and how customers view those organizations. Customer retention is difficult to keep high.

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7 customer experience trends in 2024

IBM Big Data Hub

Customer experience (CX) defines a customer’s journey with a company, including both direct and indirect touchpoints. Businesses that place the emotional needs of the buyer persona at the forefront of the customer experience strategy fosters great relationships.

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Putting AI-enhanced analytics at the heart of retail customer experience

OpenText Information Management

The cell had worked out this was a trip … The post Putting AI-enhanced analytics at the heart of retail customer experience appeared first on OpenText Blogs. As we drove, my cell informed me that we were 30 minutes from our destination. How did it know?

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Data monetization: driving the new competitive edge in retail

CGI

Data monetization: driving the new competitive edge in retail. Retailers are fully aware that their future relies largely on their ability to use data efficiently. However, in today’s dynamic and highly competitive retail sector, retailers need to accelerate their plans and commit resolutely to the path of data monetization.

Retail 96
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Commerce strategy: Ecommerce is dead, long live ecommerce

IBM Big Data Hub

This reality means that every brand in every industry with every business model needs to optimize the commerce experience, and thus the customer experience , to drive conversion rates and revenues. Experience is the North Star of conversion. But the paradigm has shifted.

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How to achieve high-impact personalization at scale with managed marketing services

IBM Big Data Hub

Managed marketing services are the outsourcing of marketing business processes, such as campaign planning and execution, content management and enhancement, marketing analytics and other marketing support (SEO, social listening and loyalty). This leads to stronger customer relationships, which leads to higher customer value.

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How IBM and AWS are partnering to deliver the promise of AI for business

IBM Big Data Hub

IBM, a pioneer in data analytics and AI, offers watsonx.data, among other technologies, that makes possible to seamlessly access and ingest massive sets of structured and unstructured data. One of the largest children clothing retailer in the US utilizes this solution to streamline its complex supply chain.