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Does Web3 Matter To Marketers?

John Battelle's Searchblog

Over at LinkedIn I’ve published a short piece on Web3 – a primer of sorts for the many marketing pals who’ve asked me “does this s**t matter!?” Marketers aren’t the only ones asking this question. So, what is Web3, and why does it matter to marketing professionals? image credit). Absolutely.

Marketing 130
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Predictions 2024: It’s All About The Data

John Battelle's Searchblog

If I can avoid talking about the joys of the upcoming election and/or the politics of Silicon Valley billionaires, I’m optimistic I’ll return to form. IP holders – artists, newspapers, craftspeople – will press their lawsuits and infuse the market with uncertainty and hesitancy. Let’s talk 2024.

Marketing 121
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Let’s Argue About Web3!

John Battelle's Searchblog

It’s been a while since we’ve had this level of disagreement about the future of what we used to call “our industry,” and as long as the debate remains relatively civil, I’m here for it. So what are we arguing about? Arguing about how that future might play out used to be a full time gig for many of us.

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Author Q&A: Former privacy officer urges leaders to prioritize security as part of cloud migration

The Last Watchdog

Cyber threats have steadily intensified each year since I began writing about privacy and cybersecurity for USA TODAY in 2004. LW: What must SMBs and mid-market enterprises focus on? Riccardi: Basic cyber hygiene is 90 percent of what cybersecurity is all about. The law of large numbers favors the bad guys.

Cloud 188
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Q&A: Here’s why VPNs are likely to remain a valuable DIY security tool for consumers, SMBs

The Last Watchdog

It’s in findings of a deep dive data analytics study led by Surfshark , a supplier of VPN services aimed at the consumer and SMB markets. The scale is so massive that it makes up 15 percent of all breached users globally since 2004 (the year data breaches became widespread). The data analytics show: •A total 2.3 billion U.S.

Security 229
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Predictions ’23: Crypto, Tesla, IPOs, and Trump Takes a Bow

John Battelle's Searchblog

This one, my last, will focus on a grab bag of market-related topics that have dominated the headlines at one time or another over the past few years. It’s hard to fathom how poorly the crypto market has had it these past twelve months, unless, like me, you were a participant in the Great Crypto Winter of 2018.

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Grading my 2023 Predictions: The Batting Average Dips

John Battelle's Searchblog

Many, many questions remain about how Google will manage its customer base in relation to Bard and its core search business, but again, I’d say I got this one right. Forbes noticed it by April of 2023, and the Epic case said the quiet part out loud about Apple – which makes huge profits from its deal with Google.