article thumbnail

Digital sobriety

Everteam

AI … In thirty years of history, the market for new technologies has had its share of eras, trends and issues, each with its own set of vocabulary and usages… Today, ecological concerns have invaded every aspect of our lives. It was the GreenIT association, created in 2004, that first mentioned “digital sobriety” in 2008.

article thumbnail

DB2 Dispatch from Vegas: IOD, Day One

Robert's Db2

Put the two together, and you can get some impressive business results: Avis Europe realized a 50% decrease in marketing costs through better targeting. billion in questionable tax refunds since 2004 through the use of analytics. The State of New York has avoided $1.2 at one time might have generated multiple different answers).

article thumbnail

Predictions 2024: It’s All About The Data

John Battelle's Searchblog

IP holders – artists, newspapers, craftspeople – will press their lawsuits and infuse the market with uncertainty and hesitancy. But stress fractures are inevitable as market forces shift. Enterprise Data Moves Beyond Marketing. And for once, it won’t be to make a marketing campaign more efficient.

Marketing 121