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New guidance on direct marketing

Data Protection Report

On 5 December 2022, the Information Commissioner’s office ( ICO ) published its new guidance on direct marketing (the Direct Marketing Guidance ). Back in 2020 the ICO published a Direct Marketing Code of Practice (the Code ) which is required under s. Use of Special Category Data for direct marketing.

Marketing 103
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A guide to cyber security for marketing agencies

IT Governance

If your marketing agency is under the impression that cyber security is strictly an IT issue, you should think again. Effective security is a company-wide commitment, and marketers play one of the most crucial roles. So, what should marketing agencies do to reduce the risk of cyber attacks and protect their reputation?

Marketing 123
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Ex Twitter employee found guilty of spying for Saudi Arabian government

Security Affairs

In November 2019, the former Twitter employees Abouammo and the Saudi citizen Ali Alzabarah have been charged with spying on thousands of Twitter user accounts on behalf of the Saudi Arabian government. The two former Twitter employees operated for the Saudi Arabian government with the intent of unmasking dissidents using the social network.

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Sophie Sayer on the IT Governance Partner Programme

IT Governance

The benefits of partnering with us, and our partner-exclusive event IT Governance launched its partner programme in 2017, which now includes more than 400 organisations. And why should organisations consider partnering with IT Governance? What is it that makes IT Governance special? What else can partners expect from the event?

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Reflecting on the UK Inaugural DaTA Conference: Top Five Trends to Watch as Global Regulators Step up Enforcement in Digital Markets

Data Matters

Last week, the UK Competition and Markets Authority (CMA) hosted its inaugural Data, Technology, and Analytics (DaTA) Conference. The CMA DaTa Conference has been hailed as a milestone as it convened for the first time regulators, data scientists, engineers, tech companies, and academics to discuss evolving challenges in digital markets.

Marketing 158
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Media and Marketing Leaders: It’s Time to Stand Up For Truth

John Battelle's Searchblog

An idea has been tugging at me for months now, one I’ve spent countless hours discussing and debating with leaders in marketing, media, and journalism. The world’s largest money manager – BlackRock – has put climate change at the center of its investment and governance decisions.

Marketing 134
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AI Governance: Solving the data-centric versus model-centric debate

Collibra

They say, “Of course, data is very important.” They say, “Bob or Mary is ensuring good data management with governance, quality, lineage. Nearly six months have passed, and many other companies have jumped into the market with generative AI products, including Microsoft, Google, and Hugging Face. You need AI governance.