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New guidance on direct marketing

Data Protection Report

On 5 December 2022, the Information Commissioner’s office ( ICO ) published its new guidance on direct marketing (the Direct Marketing Guidance ). Back in 2020 the ICO published a Direct Marketing Code of Practice (the Code ) which is required under s. Use of Special Category Data for direct marketing.

Marketing 105
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New Market Survey Reveals 5 Key Digital Transformation Trends

Micro Focus

Plotting the right course towards digital transformation requires considering so many factors, the choices are bewildering. But, as Dana Korch discovers, help is at hand in the form of brand-new market insights. The post New Market Survey Reveals 5 Key Digital Transformation Trends appeared first on Micro Focus Blog.

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How today’s General Counsel is changing course to better manage risk on the new digital sea 

OpenText Information Management

Companies that cannot find ways to push those boundaries face the most serious risk of all: market irrelevance. Without accepting some level of risk, no business … The post How today’s General Counsel is changing course to better manage risk on the new digital sea appeared first on OpenText Blogs.

Risk 62
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Ads in Chat-Based Search? Of Course – But What Kind?

John Battelle's Searchblog

. — It’s rare that the marketing industry has a chance to ask such a blank-canvas question, but the rapid acceptance of AI-driven chat experiences like ChatGPT presents just such an opportunity. More than a trillion dollars in market cap later, search remains the world’s most powerful digital marketing channel.

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How to Package and Price Embedded Analytics

Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? This framework explains how application enhancements can extend your product offerings. Brought to you by Logi Analytics.

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A guide to cyber security for marketing agencies

IT Governance

If your marketing agency is under the impression that cyber security is strictly an IT issue, you should think again. Effective security is a company-wide commitment, and marketers play one of the most crucial roles. So, what should marketing agencies do to reduce the risk of cyber attacks and protect their reputation?

Marketing 122
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Marketers: Your Role In Social Discourse Is Critical

John Battelle's Searchblog

The first post reviews the media and platform ecosystem, and laments the role brand marketers have played in its demise.) . Large digital platforms like Facebook and Google have cornered the market on audience attention, often with devastating impact on our national dialog. Twitter’s Unique Path.

Marketing 143
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Marketing-Led Post-COVID-19 Growth Strategies

Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. However, there’s no team better suited to lead that charge than the marketing department. Strategically aligning your systems and teams.

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New Study: 2018 State of Embedded Analytics Report

Why do some embedded analytics projects succeed while others fail? We surveyed 500+ application teams embedding analytics to find out which analytics features actually move the needle. Read the 6th annual State of Embedded Analytics Report to discover new best practices. Brought to you by Logi Analytics.