Hunton Privacy
MARCH 3, 2022
The existing temporary “HR” and “B2B” exemptions were first introduced through amendments to the CCPA, and were extended by the CPRA, under which the exemptions will sunset on the CPRA’s compliance deadline, January 1, 2023. AB 2871 would extend the HR and B2B exemptions indefinitely, while AB 2891 would extend the exemptions only until 2026.
Data Breach Today
AUGUST 4, 2021
vpnMentor: Server Belonging to OneMoreLead Is Now Secured Researchers at vpnMentor say that B2B marketing company OneMoreLead exposed the data of up to 126 million Americans on a misconfigured Elasticsearch server.
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Hunton Privacy
AUGUST 30, 2022
On August 16, 2022, California Assembly Member Cooley introduced amendments to Assembly Bill 1102 that would extend the California Consumer Privacy Act’s (“CCPA’s”) temporary exemptions for HR and B2B data for an additional two years – until January 1, 2025.
OpenText Information Management
DECEMBER 15, 2022
According to the latest CIO Market Pulse report about EDI value-added networks (VANs), digital transformation is the key driver for B2B implementation over the next 12 months. The COVID-19 pandemic accelerated the digital transformation process for virtually every organization worldwide. It also led to a massive increase in cyber attacks.
Advertiser: ZoomInfo
Leveraging a data provider to help identify and connect with qualified prospects supports company revenue goals by alleviating common headaches associated with prospecting research and empowers sales productivity. Download ZoomInfo’s data-driven eBook for guidance on effectively assessing the vendor marketplace. So what’s the problem?
Rocket Software
JUNE 2, 2022
To meet business goals, organizations worldwide link more processes, exchange more data and share more applications internally with colleagues and externally with global suppliers, partners and clients than any time in the past. . Providing security, monitoring, control and management of all data exchange activities. .
Data Matters
SEPTEMBER 6, 2022
Highlights of the developments are summarized below, accompanied by a deeper dive into CCPA-related developments: In a surprise to many observers, the California legislature failed to extend the employee- and B2B-exemptions. CCPA Employee and B2B Exemptions Will Expire on December 31, 2022.
Advertiser: ZoomInfo
64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. The digital age has brought about increased investment in data quality solutions. However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts.
Advertiser: ZoomInfo
Data normalization. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. At its core, data normalization is the process of creating context within your marketing database by grouping similar values into one common value. Why is this so essential?
Advertiser: ZoomInfo
In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. reporting that technographic data is either somewhat important or very important to their organization. In fact, the majority of respondents agree—with 72.3%
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Contact and company intent data both have their advantages. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both. Intent signal data is a great way to up your marketing game. To learn more about it, get the infographic!
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. We’ll walk you through how intent data can elevate your marketing operation, including how it helps you: Easily prioritize accounts Craft engaging content that converts Retain and upsell customers
Advertiser: ZoomInfo
Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. of companies achieved a score indicating maturity in data management practices in the space.".
Advertiser: ZoomInfo
ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy. In just 90 days, we were able to increase our pipeline by 114% and the customer base for this particular product by 30%.
Advertiser: ZoomInfo
you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement. This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E
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