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Commerce strategy: Ecommerce is dead, long live ecommerce

IBM Big Data Hub

In today’s dynamic and uncertain landscape, commerce strategy—what we might formerly have referred to as ecommerce strategy—is so much more than it once was. The idea of discrete sales channels has collapsed into an imperative to create fluid, dynamic experiences that meet customers exactly where they are.

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Streamlining supply chain management: Strategies for the future

IBM Big Data Hub

The pandemic and its aftermath highlighted the importance of having a robust supply chain strategy , with many companies facing disruptions due to shortages in raw materials and fluctuations in customer demand. Here’s how companies are using different strategies to address supply chain management and meet their business goals.

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Data science vs data analytics: Unpacking the differences

IBM Big Data Hub

Though you may encounter the terms “data science” and “data analytics” being used interchangeably in conversations or online, they refer to two distinctly different concepts. Meanwhile, data analytics is the act of examining datasets to extract value and find answers to specific questions.

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Data virtualization unifies data for seamless AI and analytics

IBM Big Data Hub

Data virtualization bridges this gap, allowing organizations to use their existing data sources with flexibility and efficiency for AI and analytics initiatives. This serves as a single point of reference for analytics, reporting and data-based decisions, resulting in increased accuracy and quicker generation of valuable insights.

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How to Package and Price Embedded Analytics

Just by embedding analytics, application owners can charge 24% more for their product. Brought to you by Logi Analytics. How much value could you add? This framework explains how application enhancements can extend your product offerings.

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How AI-powered chatbots are transforming marketing and sales operations

IBM Big Data Hub

Artificial intelligence can be a powerful tool for developing exceptional conversational marketing strategies. With IBM Watson Assistant customers can: Create omnichannel journeys that drive meaningful interactions with marketing and sales from prospecting to closing. Gain valuable insights into your chatbot’s performance.

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Building cars in a changing world: Audi’s Integrated Approach with IBM Planning Analytics

IBM Big Data Hub

.” As they faced the issues of complexity and efficiency, Audi attempted to mitigate these problems by using analytics and other platforms. Previously, Audi was confronted with the absence of an efficiently integrated, across-the-board solution for planning and analytics.