article thumbnail

Retailers can tap into generative AI to enhance support for customers and employees

IBM Big Data Hub

As the retail industry witnesses a shift towards a more digital, on-demand consumer base, AI is becoming the secret weapon for retailers to better understand and cater to this evolving consumer behavior. Generative AI excels at handling diverse data sources such as emails, images, videos, audio files and social media content.

Retail 95
article thumbnail

Data privacy examples

IBM Big Data Hub

An online retailer always gets users’ explicit consent before sharing customer data with its partners. A navigation app anonymizes activity data before analyzing it for travel trends. One cannot overstate the importance of data privacy for businesses today. The app heavily encrypts all user financial data.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Retailers Face Many Challenges, Data Security Doesn’t Have to be One of the Them

Thales Cloud Protection & Licensing

Business is booming and data is flowing. Retailers and shoppers are leveraging and enjoying many benefits data sharing brings: loyalty programs, personalized experiences, easier product location and ordering, online shopping, mobile access and the list goes on. The Perfect Storm. Everything.

Retail 89
article thumbnail

The customer experience evolution: Today’s data-driven, real-time discipline

IBM Big Data Hub

How we arrived at this CX environment Early days of retail Before mass media, it was harder to know what other products were available outside of the ones offered by the local store. Previously, their direct customers were mostly retailers or resellers, who sold to the end users in store.

article thumbnail

Don’t let bad data drag you down: A retailer’s guide

Collibra

Retail is a dynamic and competitive market. In addition to the traditional brick-and mortar-stores, the retail business today includes online and mobile stores. Every process at every stage of these stores relies on data. The right kind of data can drive great innovations in retail.

Retail 76
article thumbnail

Data is essential: Building an effective generative AI marketing strategy

IBM Big Data Hub

In a May 2023 survey carried out by IBM and Momentive.ai , 67% of CMOs reported that they plan on implementing generative AI in the next 12 months and 86% plan to do so within 24 months. The journey starts with sound data. If the training data is biased or incomplete, the models may generate inaccurate content.

Marketing 124
article thumbnail

It’s time to think twice about retail loyalty programs

Thales Cloud Protection & Licensing

As I was starting to write this blog, yet another retail program data breach occurred, for Marriott’s Starwood loyalty program. But it looks like my own personal data has been breached – again. To make a long story short – the top reason that they didn’t invest in data security was “lack of perceived need” at 52%.

Retail 66