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New guidance on direct marketing

Data Protection Report

On 5 December 2022, the Information Commissioner’s office ( ICO ) published its new guidance on direct marketing (the Direct Marketing Guidance ). Back in 2020 the ICO published a Direct Marketing Code of Practice (the Code ) which is required under s. Use of Special Category Data for direct marketing.

Marketing 105
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Examples of data processing activities that require a DPIA

IT Governance

The Regulation doesn’t define what ‘high risk’ is, so this blog provides examples of processing activities that require a DPIA. Before we crack on with our examples, we should explain how you can identify high-risk data processing activities. Face and iris recognition and fingerprint scans are the most common examples.

GDPR 73
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UK ICO Releases Draft Direct Marketing Code of Practice for Public Consultation

Data Matters

On 8 January 2020, the UK’s Information Commissioner’s Office ( ICO ) published a draft Direct Marketing Code of Practice ( Draft Code ) for public consultation. Importantly, an organisation will not avoid the direct marketing rules by using a neutral tone. a message informing a user they are approaching their monthly data limit).

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7 customer experience trends in 2024

IBM Big Data Hub

” Along with punchy marketing, the brand details exactly how they’re providing sustainable products. For example, brand recognition on a podcast episode is great for awareness, but how many times do you click out of a podcast to purchase something? Beauty retail giant Sephora is known for their Beauty Insider Program.

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FDA FSMA: Providing value beyond compliance

IBM Big Data Hub

Supply chains comprise multiple tiers and it is crucial for all stakeholders — including distributors and retailers — to make consumer safety a top priority. This list includes 16 wide categories, such as all soft cheeses, nut butters, crustaceans, leafy greens and fresh-cut fruits.

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Application modernization overview

IBM Big Data Hub

This, in turn, leads to the following challenges: Duplicative or overlapping capabilities offered by multiple IT systems/components create sticky dependencies and proliferations, which impact productivity and speed to market. Lack of alignment of IT capabilities to business capabilities impacts time to market and business-IT.

Cloud 94
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How to implement the General Data Protection Regulation (GDPR)

IBM Big Data Hub

Think: an online retailer that stores customers’ email addresses to send order updates. Processors include third parties that process personal data on a controller’s behalf, like a marketing firm that analyzes user data to help a business understand key customer demographics.

GDPR 79