article thumbnail

Commerce strategy: Ecommerce is dead, long live ecommerce

IBM Big Data Hub

In today’s dynamic and uncertain landscape, commerce strategy—what we might formerly have referred to as ecommerce strategy—is so much more than it once was. Commerce is a complex journey in which the moment of truth—conversion—takes place. But the paradigm has shifted.

article thumbnail

Retailers can tap into generative AI to enhance support for customers and employees

IBM Big Data Hub

As the retail industry witnesses a shift towards a more digital, on-demand consumer base, AI is becoming the secret weapon for retailers to better understand and cater to this evolving consumer behavior. Retailers recognize the need to build their strategies around AI, integrating it into many aspects of their operations.

Retail 95
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Business strategy examples

IBM Big Data Hub

A successful business strategy dictates the allocation of resources and outlines how a company will achieve its strategic goals. Whether the organization is focused on developing new products or marketing an existing service to an under-served demographic, having a solid strategy will help an organization realize its long-term goals.

article thumbnail

Streamlining supply chain management: Strategies for the future

IBM Big Data Hub

The pandemic and its aftermath highlighted the importance of having a robust supply chain strategy , with many companies facing disruptions due to shortages in raw materials and fluctuations in customer demand. Here’s how companies are using different strategies to address supply chain management and meet their business goals.

article thumbnail

Security AI and automation are key in protecting against costly data breaches for retailers and consumer goods businesses

IBM Big Data Hub

The rise of online commerce over the last two decades has completely transformed the retail and consumer goods industries—and with smartphone adoption accelerating globally, the share of shopping done via the internet will only continue to expand. For retail, the average data breach studied cost $2.96

Retail 88
article thumbnail

6 climate change adaptation strategies every organization needs today

IBM Big Data Hub

This situation increases the need for businesses to adapt their sustainability strategies to address climate change issues. In retail, for example, use future flood risk predictions to inform store location planning, raw material procurement, and inventory supply chain logistics. What can organizations do about climate change?

article thumbnail

How to build a successful product development strategy

IBM Big Data Hub

A finely tuned product development strategy is a holistic, cross-collaborative endeavor with the capacity to help any organization weather unforeseen events or market changes. Why is a strong product development strategy important? Consumers have access to more information than ever to compare products and brands.