article thumbnail

GUEST ESSAY: ‘CyberXchange’ presents a much-needed platform for cybersecurity purchases

The Last Watchdog

There is no shortage of innovative cybersecurity tools and services that can help companies do a much better job of defending their networks. alone, in fact, there are more than 5,000 cybersecurity vendors. All of this activity has put a strain on how companies buy and sell cybersecurity solutions.

article thumbnail

The new wave of channel marketing: What partners can expect in H2 2024 

OpenText Information Management

We’re well into 2024 now and the channel marketing landscape continues to change, thanks to a blend of innovation and connectivity. In this blog, we aim to provide a comprehensive overview of the key trends that are set to redefine channel marketing in the second half of the year.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

News alert: Memcyco report reveals only 6% of brands can stop digital impersonation fraud

The Last Watchdog

More than half of all respondents (53%) said their existing cybersecurity solutions do not effectively address website impersonation attacks, and 41% said their existing solutions only protect them and their customers “partially.” This creates a glaring blindspot in cybersecurity — the inability of companies to protect their customers online.”

B2C 162
article thumbnail

News alert: AppDirect poll reveals company leaders losing sleep over cyber risks, compliance

The Last Watchdog

28, 2023 – AppDirect , the world’s leading B2B subscription commerce platform, today released key findings from its IT Business Leaders 2024 Outlook Report. Their top areas of concern include cybersecurity risk (58%), information security risk (53%) and compliance risk (39%). San Francisco, Calif.,

article thumbnail

ROUNDTABLE: What happened in privacy and cybersecurity in 2021 — and what’s coming in 2022

The Last Watchdog

Meanwhile, President Biden issued a cybersecurity executive order finally putting the federal government’s regulatory stamp on foundational cyber hygiene practices many organizations should have already been doing, yet continue to gift short shrift. Jasmine Noel , product marketing, ReversingLabs. Patricia Thaine , CEO, Private AI.

Privacy 235
article thumbnail

SHARED INTEL Q&A: My thoughts and opinions about cyber threats — as discussed with OneRep

The Last Watchdog

Editor’s note: I recently had the chance to participate in a discussion about the overall state of privacy and cybersecurity with Erin Kapczynski, OneRep’s senior vice president of B2B marketing. How did you first get interested in cybersecurity as a career? Erin: So, let’s get started.

article thumbnail

Seven things to considering Account-Based Marketing– My Thales ABM Journey

Thales Cloud Protection & Licensing

Seven things to considering Account-Based Marketing– My Thales ABM Journey. Back in March, as I was getting ready to come back from maternity leave, I was offered the chance to embark on a new and exciting career journey: piloting Account-Based Marketing for the Thales CPL EMEA region. No cold calls ” and “ ABM is B2B ”).