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Retailers can tap into generative AI to enhance support for customers and employees

IBM Big Data Hub

As the retail industry witnesses a shift towards a more digital, on-demand consumer base, AI is becoming the secret weapon for retailers to better understand and cater to this evolving consumer behavior. Retailers recognize the need to build their strategies around AI, integrating it into many aspects of their operations.

Retail 95
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Data is essential: Building an effective generative AI marketing strategy

IBM Big Data Hub

In a May 2023 survey carried out by IBM and Momentive.ai , 67% of CMOs reported that they plan on implementing generative AI in the next 12 months and 86% plan to do so within 24 months. If the training data is biased or incomplete, the models may generate inaccurate content.

Marketing 122
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News alert: Beazley reports on how AI, new tech distract businesses as cyber risk intensifies

The Last Watchdog

The report outlines how cyber hacking groups are becoming more specialised and diversified, with some groups now using SME’s security systems as a training ground for new hackers to learn their trade.

Risk 181
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Data privacy examples

IBM Big Data Hub

An online retailer always gets users’ explicit consent before sharing customer data with its partners. Example A digital retailer catalogs all the different kinds of customer data it holds, like names, email addresses, and saved payment information. The agency does not collect any PII from the households it surveys.

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Why 83 Percent of Large Companies Are Vulnerable to This Basic Domain Hack

Adam Levin

What would happen if you typed in “Amazon,” the corresponding domain popped up, and you clicked, but instead of finding the world’s largest online retailer, you landed on a 1980s WarGames-themed page with a laughing skull? A prospective client or customer types your company name and their browser does the rest.

Retail 52
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Customers lose confidence – data breaches aren’t just about fines

IT Governance

A recent survey by Ping Identity shows that customers move away from brands that have suffered data breaches. Ping Identity surveyed more than 3,000 consumers from France, Germany, the UK and the US to examine Attitudes and Behavior in a Post-breach Era. Train your staff. The report’s key findings.

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Top 3 Black Friday 2019 scams to avoid

IT Governance

Besides the traumatic experience for some retail employees and those injured in shop-floor brawls, Black Friday is also a time in which many of us are caught out by scams, with cyber criminals taking advantage of customers desperate for a bargain. But the day isn’t all fun and bargains. This trend must stop.