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Weekly Update 395

Troy Hunt

Data breach verification: that seems like a good place to start given the discussion in this week's video about Accor. Watch the vid for the whole thing but in summary, data allegedly taken from Accor was published to a popular hacking forum and the headlines inevitably followed. It's Device Trust tailor-made for Okta.

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How Card Skimming Disproportionally Affects Those Most In Need

Krebs on Security

When a participant uses a SNAP payment card at an authorized retail store, their SNAP EBT account is debited to reimburse the store for food that was purchased. Oddly enough, both are reliant on the same fundamentally insecure technology: The magnetic stripe, which stores cardholder data in plain text that can be easily copied.

Retail 227
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Data is essential: Building an effective generative AI marketing strategy

IBM Big Data Hub

According to the IBM survey, when CMOs were asked what they thought the primary challenges were in adopting generative AI, they listed three top concerns: managing the complexity of implementation, building the data set and brand and intellectual property (IP) risk. The journey starts with sound data.

Marketing 119
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Data science vs data analytics: Unpacking the differences

IBM Big Data Hub

Though you may encounter the terms “data science” and “data analytics” being used interchangeably in conversations or online, they refer to two distinctly different concepts. Meanwhile, data analytics is the act of examining datasets to extract value and find answers to specific questions.

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The most valuable AI use cases for business

IBM Big Data Hub

Promote cross- and up-selling Recommendation engines use consumer behavior data and AI algorithms to help discover data trends to be used in the development of more effective up-selling and cross-selling strategies, resulting in more useful add-on recommendations for customers during checkout for online retailers.

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The Third Modern Data Management Summit: Making Data Work!

Reltio

The third Modern Data Management annual summit ( #DataDriven19 ) held on February 26-27 2019 attracted more than 400 business and IT professionals getting together in San Francisco to witness the future of data management, share success stories and learn best practices. Reltio was the Diamond sponsor and host of the event.

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FBI warns of crooks targeting online shoppers during the holiday season

Security Affairs

.” Cybercriminals will attempt to entice their victims in multiple ways including: E-mails advertising hot-ticket or products that are hard to find on the market, such as event tickets or gaming systems. Unsuspecting online shoppers could also fall victim of identity theft of phishing attack aimed at stealing their payment card data.