B2B Retail Security Training 
IBM Big Data Hub
MAY 17, 2024
Key takeaways By implementing effective solutions for AI in commerce, brands can create seamless, personalized buying experiences that increase customer loyalty, customer engagement, retention and share of wallet across B2B and B2C channels. This includes trust in the data, the security, the brand and the people behind the AI.
IBM Big Data Hub
SEPTEMBER 6, 2023
If the training data is biased or incomplete, the models may generate inaccurate content. For example, a retail clothing company might use generative AI to customize email or online experiences tailored for different customer personas. For marketing in particular, generative AI can help with content development and audience targeting.
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