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Commerce strategy: Ecommerce is dead, long live ecommerce

IBM Big Data Hub

In today’s dynamic and uncertain landscape, commerce strategy—what we might formerly have referred to as ecommerce strategy—is so much more than it once was. Commerce is a complex journey in which the moment of truth—conversion—takes place. But the paradigm has shifted.

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Data is essential: Building an effective generative AI marketing strategy

IBM Big Data Hub

Generative AI is powering a new world of creative, customized communications, allowing marketing teams to deliver greater personalization at scale and meet today’s high customer expectations. Enterprise marketing teams stand to benefit greatly from generative AI, yet introduction of this capability will require new skills and processes.

Marketing 122
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Business strategy examples

IBM Big Data Hub

A successful business strategy dictates the allocation of resources and outlines how a company will achieve its strategic goals. Whether the organization is focused on developing new products or marketing an existing service to an under-served demographic, having a solid strategy will help an organization realize its long-term goals.

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Retailers can tap into generative AI to enhance support for customers and employees

IBM Big Data Hub

As the retail industry witnesses a shift towards a more digital, on-demand consumer base, AI is becoming the secret weapon for retailers to better understand and cater to this evolving consumer behavior. Retailers recognize the need to build their strategies around AI, integrating it into many aspects of their operations.

Retail 95
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Are Retailers Shopping for a Cybersecurity Breach?

Thales Cloud Protection & Licensing

Are Retailers Shopping for a Cybersecurity Breach? Retailers started the century as the prime targets for cyber attackers looking for credit card data. Today, unfortunately, retailers are again coming back to the spotlight. Similar to many organizations, 36% of retail respondents cited human error as the leading threat.

Retail 127
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How to build a successful product development strategy

IBM Big Data Hub

A finely tuned product development strategy is a holistic, cross-collaborative endeavor with the capacity to help any organization weather unforeseen events or market changes. Why is a strong product development strategy important? Consumers have access to more information than ever to compare products and brands.

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Streamlining supply chain management: Strategies for the future

IBM Big Data Hub

The pandemic and its aftermath highlighted the importance of having a robust supply chain strategy , with many companies facing disruptions due to shortages in raw materials and fluctuations in customer demand. Here’s how companies are using different strategies to address supply chain management and meet their business goals.