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Are Retailers Shopping for a Cybersecurity Breach?

Thales Cloud Protection & Licensing

Are Retailers Shopping for a Cybersecurity Breach? Retailers started the century as the prime targets for cyber attackers looking for credit card data. Today, unfortunately, retailers are again coming back to the spotlight. Similar to many organizations, 36% of retail respondents cited human error as the leading threat.

Retail 127
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New guidance on direct marketing

Data Protection Report

On 5 December 2022, the Information Commissioner’s office ( ICO ) published its new guidance on direct marketing (the Direct Marketing Guidance ). Back in 2020 the ICO published a Direct Marketing Code of Practice (the Code ) which is required under s. Use of Special Category Data for direct marketing.

Marketing 103
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Delivering on promise and purpose in the retail supply chain

IBM Big Data Hub

Today’s consumers want to know that retailers and brands are aligned with their values. So, while retailers can—and must—use technology as their differentiator, to win the lion’s share of consumer hearts, retail leaders must deliver on promises and purpose. Checking all these boxes is no small feat.

Retail 62
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Ads in Chat-Based Search? Of Course – But What Kind?

John Battelle's Searchblog

. — It’s rare that the marketing industry has a chance to ask such a blank-canvas question, but the rapid acceptance of AI-driven chat experiences like ChatGPT presents just such an opportunity. More than a trillion dollars in market cap later, search remains the world’s most powerful digital marketing channel.

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Now is the Time for “Moments-Based Marketing”

Reltio

Joe answered questions about the importance of hyper-personalization, digital transformation, and customer data to delivering what Forrester calls “ moments-based marketing.” This is a new approach to marketing that recognizes the real-time nature of customer engagement. Makes sense to me. High Tech, High Touch is not an Oxymoron. “To

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6 ecommerce trends to watch

IBM Big Data Hub

As the ecommerce market grows exponentially, six trends projected to heavily impact the global market are artificial intelligence (AI), augmented reality, live commerce, online-to-offline ecommerce, social commerce and voice assistants. The ecommerce market has grown exponentially over the last decade.

Retail 85
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The race for corporate banks to catch up with their retail peers

CGI

The race for corporate banks to catch up with their retail peers. Corporate and transaction banks (CTBs) face the challenge of delivering services equivalent to those offered by their retail bank peers. Corporates, particularly large corporates, have not experienced the benefits of this evolution in retail banking.

Retail 68