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AI in commerce: Essential use cases for B2B and B2C

IBM Big Data Hub

Key takeaways By implementing effective solutions for AI in commerce, brands can create seamless, personalized buying experiences that increase customer loyalty, customer engagement, retention and share of wallet across B2B and B2C channels.  And the centrality of these experiences isn’t limited to B2C vendors.

B2C 64
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Elevate Your IAM Strategy with Thales at EIC 2024

Thales Cloud Protection & Licensing

Elevate Your IAM Strategy with Thales at EIC 2024 madhav Thu, 05/30/2024 - 05:23 From 4 to 7 June, Berlin will host Europe’s premier identity and cloud experts gathering. They will hear how this helped their customers minimize downtime, protect their revenue, and create more trust with their end consumers.

B2B 62
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Data Breach Today - Untitled Article

Data Breach Today

18 Best 2018 B2B Lead Generation Strategies For Marketers. Have you yet planned your best 2018 B2B lead generation strategies? Well if you have not until now then you should probably know that when it comes to B2B lead Generation, 2018 is going to become the lifeblood of modern sales process. Choose now!

B2B 206
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GUEST ESSAY: Here’s how Secure Access Service Edge — ‘SASE’ — can help, post Covid-19

The Last Watchdog

Vendors must have security chops, security professionals, security strategies, and managed security that include expertise in firewalls, intrusion detection, securing web gateways, content filtering, and machine learning. This makes an easier approach for traffic administration and has a better user experience than the traditional one.

Access 214
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The Local Business and Government Digital Marketing Dilemma — Top Eight Strategies in Virginia Emerging Into the Post-COVID era 2021

Interactive Information Management

Particularly the B2B, B2G, online B2C and nonprofit communities? Mobile phones and devices also are publisher tools — curating and presenting content informed by your physical activities — though this is becoming more difficult with crackdowns on mobile identification for personal privacy purposes.

B2C 52
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Reltio is recognized a Leader in The Forrester Wave™: Master Data Management, Q2 2023

Reltio

Reltio received the highest score in the Strategy category and one of the highest scores in the Current Offering category. As the highest-ranked vendor in the Strategy category, Reltio was given the highest possible scores in 4 out of the 6 criteria within this category, including Vision, Innovation, Roadmap, and Adoption.

MDM 98
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In the fragmented insurance landscape, let’s unify customer experience

Thales Cloud Protection & Licensing

So, in this world of diverse policies, how do you synthesize your brand and product portfolio across your B2B and B2C channels into secure individual streamlined experiences? Some insurance companies have gone so far as to insure an identifying part of a celebrity’s body.