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Sustainability trends: 5 issues to watch in 2024

IBM Big Data Hub

In 2024, sustainability is taking center stage. And they could drive economic gains: Research shows markets for carbon-neutral goods and services may be worth $10.3 The goal is for there to be more nature by 2030 than there is today—which means taking actionable steps in 2024. trillion to the global economy by 2050.

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7 customer experience trends in 2024

IBM Big Data Hub

” Along with punchy marketing, the brand details exactly how they’re providing sustainable products. Adjust messaging to best fit different platforms and adapt marketing strategies to create a seamless omnichannel experience for your customers. We’re #2.”

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Top financial services trends of 2024

IBM Big Data Hub

The start of 2024 brings forth many questions as to what we can expect in the year ahead, especially in the financial services industry, where technological advances have skyrocketed and added complexities to an already turbulent landscape. An investment in the tools and infrastructure to combat such threats is likely to occur in 2024.

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IBM named a Leader in The Forrester Wave™: Digital Process Automation Software, Q4 2023

IBM Big Data Hub

IBM named a Leader In the report, Forrester Research evaluated 15 digital process automation (DPA) providers against 26 criteria in three categories: Current offering, Strategy and Market presence. Learn more with IBM Learn more about how IBM’s intelligent business automation offerings can propel your organization into 2024.

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Commerce strategy: Ecommerce is dead, long live ecommerce

IBM Big Data Hub

Early on, ecommerce marketing strategies touted the novelty of tax-free, online-only retailing that incentivized consumers to select an online channel both for convenience and better pricing options. And, in of 2024, brand awareness means little without trust. Can the customer trust a business to make it easy to control their own data?

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5 Major Cybersecurity Trends to Know for 2024

eSecurity Planet

Various forms of AI, such as machine learning (ML) and large language models (LLM), already dominated headlines throughout 2023 and will continue to present both overhyped possibilities and realized potential in 2024. In 2024, AI poisoning attacks will become the new software supply chain attacks.

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Getting ready for artificial general intelligence with examples

IBM Big Data Hub

Nearly all respondents reported promising early results from gen AI experiments and planned to increase their spending in 2024 to support production workloads. 46% of survey respondents in 2024 showed a preference for open source models. Example: A hedge fund uses an AGI system to analyze financial markets.