Has Innovation Died in Marketing?
John Battelle's Searchblog
APRIL 7, 2022
As we thought through the implications of committing to a third-party platform for the launch of a crucial new service, and the challenges of convincing marketers that it will be worth supporting, I was reminded of a burst of writing I posted more than fifteen years ago. So why the hell are we trying? Fair question. Service over Product.
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