How the Recording Academy uses IBM watsonx to enhance the fan experience at the GRAMMYs®
IBM Big Data Hub
FEBRUARY 2, 2024
This year, the business challenge facing the GRAMMYs paralleled those of other iconic cultural sports and entertainment events: in today’s highly fragmented media landscape, creating cultural impact means driving captivating content across multiple digital channels. But until now, content production had been highly manual and laborious.
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