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The new wave of channel marketing: What partners can expect in H2 2024 

OpenText Information Management

We’re well into 2024 now and the channel marketing landscape continues to change, thanks to a blend of innovation and connectivity. In this blog, we aim to provide a comprehensive overview of the key trends that are set to redefine channel marketing in the second half of the year.

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Unlocking the power of chatbots: Key benefits for businesses and customers

IBM Big Data Hub

AI analyzes customer interactions to provide recommendations and suggest next steps. Higher customer satisfaction can increase your customer value. Interact when and where customers are Conversational marketing can be deployed across a wide variety of platforms and tools to meet your customers where and how they prefer.

Sales 86
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Generative AI use cases for the enterprise

IBM Big Data Hub

Streamline workflows with personalized content creation, tailored product descriptions and market-ready copy. Design content, ad campaigns and innovative products that build better customer experiences. Many marketing and sales leaders acted rapidly and are already infusing generative AI into their workflows.

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How To Organize Your Company’s Knowledge Assets In 6 Simple Steps

AIIM

Identify the key knowledge you must possess in order to be competitive in the market, but don’t yet have it in your coffers. These classes can include customer profiles, policy documents, suppliers and partners list, business plans, customer purchasing history, sales administration database, source code, and more.

Sales 137
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Conversational AI use cases for enterprises

IBM Big Data Hub

In conversational AI, this translates to organizations’ ability to make data-driven decisions aligning with customer expectations and the state of the market. The value of conversational AI According to Allied market research (link resides outside IBM.com), the conversational AI market is projected to reach USD 32.6

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How to Take Your Business to The Next Level with Data Intelligence

erwin

Data intelligence has provided useful and insightful information to numerous markets and industries. Businesses in the travel industry can analyze historical trends on travel peak travel seasons and customer Key Performance Indicators (KPI) and can adjust services, amenities, and packages to match customer needs.

Analytics 103
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Why Twilio’s $3.2B acquisition of Segment may not be enough

Reltio

Segment is a Customer Data Platform (CDP) player that focuses exclusively on person data. Its target audience are marketing developers who value Segment’s list of pre-integrated systems. shows how in demand data management technology is as a foundation for connected customer experiences. The premium valuation at $3.2B